We specialise in fast cars
Work for Pass grade The business we have chosen is a car showroom called ‘Fast and Furious’. It is a business that sells various sports cars such as Ferrari, Porsche, BMW etc. As you can tell from the name of the business, we specialise in fast cars. Our target customers would roughly be at the age of 21-35yrs and both male and female will be attracted to them.
The importance for promotion is to attract customers so that they will buy your products. So for example, our target customers are at the age of 21-35yrs, so we need to give them things they will get attracted to. The target age is a young period, so we would have to look at what kind of things they would most likely get attracted to. Things such as, Free Insurance, Free Accessories and Free Services would attract customers at that age group because they wouldn’t have to worry about spending so much on their car.
Fast and Furious can offer various promotions to customers. These promotions are things like: Become a club member – When you purchase a car you will automatically become a club member for free, which means you will receive information by post telling you about our latest products. Insurance – We will give you free insurance for at least 1yr. This will attract customers because they won’t need to worry about paying insurance for a whole year.
Free Services – The car you purchase would get free services for about 3yrs. Warranty – We will give a customer 3yrs free insurance Free Accessories – The customer would get A/C fitted into their car depending on what one it is. Also things like leather interior, electric windows CD player, navigation system, T.V etc