Nike is a global company that offer a lot of goods. Nike sells products like, trainer’s hats, socks, shirts, shorts, footballs, shin pads, tracksuits, and many more different sports products. It is very important for every type of business to have aims and objectives because then it allows the business to follow a code of conduct. Having aims and objectives helps the business to reach their goal because then they have an achievement to reach and so this goal becomes the main objective. Again the aims and objectives of Nike may need to change in order to react to a change in the business.
Nike work across three major categories: Men, Women, Kids ; European Team Sports (football, rugby, basketball, Tour de France,…) however, they also have special teams that focus on running, tennis, basketball, golf and ACG (All Conditions Gear). Evidence of Nikes global work can be found by looking at some football teams. PSV, Arsenal, Leeds, Sunderland, Inter, Herta BSC, Munchen 1860, Barcelona, Paris St Germain, AEK, Porto, Holland, Portugal, Brazil, Nigeria and many more… Ownership (Nike)
Nike is a ltd, which means that it is a private limited company. A private limited company is a commercial company, whose capital is formed by the quotas (sometimes referred to as shares) of its members/shareholders. The members’ liability is limited to the amount of the capital they have subscribed. A private limited liability company must be founded by at least two persons, including natural or legal persons. Nike is a private limited company because it has been founded and is owned by shareholders.
Capital is formed by the quotas (sometimes referred to as shares) of its members/shareholders. The members’ liability is limited to the amount of the capital they have subscribed. A private limited liability company must be founded by at least two persons, including natural or legal persons. This type of ownership is suited to this business because Nike is a company whose capital is formed by the share of its members.
Ownership (Mc Donald’s)
McDonalds are a Franchise which means that it allows other businesses to use the same name and image to possibly become a larger and successful organisation. McDonalds sells the right to operate its fast food restaurant in locations throughout the UK. On the 31st December 2000, about one – third of McDonalds 1,116 restaurants in the UK were Franchises. Being a Franchise means that the Franchisees get the following benefits:A man named Bill Bowerman quoted the following:
“To bring inspiration and innovation to every athlete in the world.” At certain times in the business, the business may need to change their aims and objectives in order to respond to a change in the business activity. An example of Nike’s aim and objectives is that Nike the official supplier of soccer balls to the English Premier Football League, is to resume making hand-stitched leather balls in Pakistan, six months after it stopped production there amid child-labour concerns. Another aim of Nike’s is to create a reputation of excellence in design and durability.
It is important for Nike to set aims and objectives because it provides direction for the business and at times can motivate their staff towards certain goals. However, the aims and objectives of Nike may need to change in order to respond to a change in the business activity. An example of this is: If the petrol prices continue to increase, then this come back to the business and eventually to the customer. Which means that the customers may be paying more than they should, in this case, an aim or objective of Nike may be to use a different type of fuel or even a different types of delivery options. One of the ways Nike use ICT is with CAD (computer aided design), a type of software that aids in the design of a product. Since Nike produce goods from shirts to trainers, they may use this technology to assist in their creations and productions.
Nike may also use ICT in the functional areas, such as online support for order tracking, or even data sharing for their databases. ICT is used within the functional areas for different types of reasoning and communication. For example, the Sales department may want to contact the I.T. department and a way they could do is through a video conference. Also, this type of communication could be used throughout the functional areas, and the benefits of this type of communication is that it is fast and effective as everyone working under these areas will be well informed.
I.C.T. in the business (McDonalds) One of the ways McDonalds use ICT is the electronic tills. The electronic tills are connected to a computer somewhere else in the business for every order made on the till, the information is sent straight to the computer which keeps records of what has been sold daily. McDonalds may also use ICT in the functional areas such as the finance department. They use this advantage for keeping financial documents safe and available if needed to look back on. The benefits of this are that the business will be able keep track of how many products they sell a day. Allowing the business to see what type of product sells best or what sells best at certain times of day.