U.K’s population shop at Tesco

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Every Business around the globe has to be concerned and retain the environment when carrying out their business activities. The governments have set these rules and guidelines that all companies be obliged to follow regarding water, air and visual pollution. The governments have to keep an eye on the activities of Tesco’s and other businesses. Tesco are monitored on a full-size scale as they have the highest market share of 29% and a profit of 2.2 billion.

Over a third of the U.K’s population shop at Tesco. The nationwide press keeps tabs on every single thing that Tesco does, good or bad. This either helps gain or loses customers. Tesco’s main objective is to keep hold of customers. Tesco superstores have used intelligent strategies in keeping the pressure groups of their support by using their 2.2 billion profit and reinvesting into schemes that defend and preserve the environment. I.E green trays, degradable plastic bags. Tesco’s have used objectives to cut down on energy, fuel and water spending on all there stores across Britain. They have a very refined way of recycling bins and trees, regenerating areas and lorry deliveries during of peak times.

The Tesco Company is a large international business PLC, People all around the country will want to know what Tesco does to uphold the environment. They have to hang on to customers and gain customers. To keep customers keen and keep pressure groups off their back they need to look after the environment. If Tesco’s started using new environmental reduction schemes this will help increase more customers also helping their major aims to retain customers.

Tesco have invested their 2.2 billion pound profit into schemes that help the environment. Such as energy consumption, water efficiency and fuel efficiency technologies. However this costs Tesco a lot of cash to put in, into all their shops so not most of there stores have these new systems. Tesco’s have provided recycling bins around their Tesco stores which get recycled properly. They launched a new scheme of degradable plastic bags which are more environmentally better then usual plastic bags.

The company has to stick to the rules and the guidelines that the government has set them. If they do not stick to the rules the government could issue Tesco with a fine and pressure groups will start to form. This could make Tesco lose their high reputation and give them bad publicity. If they get bad promotion the public that shop at Tesco will stop and go to other companies such as Asda or Sainsbury. This will make Tesco lose there status of being the leading supermarket in the U.K.

This will affect the local solitary traders around in the area. As Tesco are fulfilling all their customers needs. This determination means the shareholders get more money and higher dividends. The company’s sales and profit will increase so they will be able to reinvest more. And invest into the company. I think that the Tesco’s company should help preserve and defend, because they have such a massive profit of 2 billion. If they keep on protecting the environment there market share will keep on rising. This will further make certain that they will remain the leading supermarket in Britain.

Suppliers: At Tesco’s suppliers are vital for them. If the company are buying low-priced from suppliers this will automatically mean that the stock in side of the store will have a very low price. Tesco superstore increase huge discounts from there suppliers as they buy in vast bulks for all there stores. They have many benefits of dictating the price from the suppliers. This new technology has helped Tesco run their business more efficiently. The computer is able to inform the manufacturer to restock their products as it can automatically find out what products are at low stock. This expensive technology is cheaper in the long run as it Tesco will have made enough money back in return to pay off the cost of the technology. This also shows what Tesco has sold during the day and the computer can calculate and much stock is remaining and what brand they are.

This technology is also saving Tesco money and time as they would need more workers without any computers. Without computers assistance Tesco would be wasting more time to get stock as they would have to do several things before the interaction has gone though. Tesco would need to communicate formally rather than informally as having no technology the only way for them to receive stock would be to go and get it themselves. Tesco would also need more workers to find out what products are at low stock so they can inform the manufacturer what products are needed however, with a computer it’s timeless and much more efficient and doesn’t waste Tesco’s valuable time and money.

Going Abroad:

Tesco superstores currently are operating in 12 worldwide countries, and have strategies at a mixture of levels of enlargement to enter into as much as possible. A quantity of countries have moderately not fully formed grocery retail markets, but are undergoing swift changes and supply huge possible markets for companies such as Tesco whom have marked these locations. Tesco has succeeded in being an appropriate business amongst the peak retailers in a few Eastern European countries, has determined tactics of following in China, is trying to enter India, and is also soon to open its first store in America.

.Charities:

Tesco donate a huge amount of money to charity. Such as the �500 million pound they gave to charities last year. This amount was more then any other super market has ever donated. Tesco give huge amounts to charity because this is a good tactic to as they can attract more of the public. The clients will think the money they spend in Tesco stores will be going to a good cause such as charities However shareholders will some times object to Tesco giving a large amount away to charities as they consider that this is their money that they are giving away. So Tesco decide to give higher dividends to their shareholders to keep them contented.

Market orientated

The marketing department also makes sure that Tesco stocks up on all of the latest trends such as organic food. However Tesco have to be careful that they don’t over stock because organic food is expensive and goes off quickly and this could but people off of it, if Tesco were to over stock and no one were to buy the organic food then they would land themselves into sizeable lost. Thanks to the marketing department careful investigation into this product field any such incidents didn’t occur.

Tesco successfully added organic food to their previous range of products and this enabled Tesco to meet the needs of their customers and meet their aim of retaining loyal customers because if they hadn’t stocked up on organic food then some customers may have ended up leaving Tesco and shopping at Asda or Sainsbury because they stocked organic food and Tesco didn’t. Once having introduced the product Tesco made show that it was marketed in a way that it would catch every ones attention, they put the organic food in a separate aisle and made it green and simple seeing as it is organic food after all going back to the basic seemed like the right choice. However Tesco need to make sure that they don’t over do it with the publicity of organic food because it is expensive and most people may not be able to afford it; over publicising may provide unprofitable for Tesco in this particular department.

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