Type of business

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My business is a hardware store that is a partnership run company. The reason I chose to create a partnership business is because I thought that it would be easier to work together with someone close that I know of and so it would be better so that we can make joint decisions on important things such as what we need to buy to make the shop look presentable amongst other aspects. The name of the company is called “D.S & J.E Hardware Store”.

It will be located in The Square, Wilderness Road, Onslow Village, Guildford, Surrey. There are a few other businesses nearby, for instance, a hairdressers, butchers and newsagents. This is a major factor as the area has a lot of popular places to choose from. There are no other hardware stores available at the moment. It will sell different equipment that is used for DIY purposes. It would need to be in a suitable area where there are different shops around to feel included as well.

Target market

My target market is aimed at customers who enjoy the hobby DIY and all its topics. The age group is 12 years of age and up because there are a lot of young boys who are creative with their hands when building things for use in the household or outdoors. Obviously they would need help but they would need tools that are needed to build these things like hammers nails, screwdrivers. Basically I have asked a number of peers about what they want from my store using a technique called survey asking and they said that they wanted my staff to be knowledgeable and friendly, the store should have accessibility for the disabled and shelves that were easy to reach, the store should have appropriate lighting and advertisement that is relevant to the subject of interest, the store should have what the customer is looking for. The peers also said that my store should accept credit or debit cards as a form of payment.

Competitors

My competitors are companies such as “B & Q”, “Wickes” and “Homebase”, “Focus” and many others. Basically we as a company aim to provide competition for these big companies who obviously have been around for many years. Our store will be slightly cheaper in quantity but not cheap in quality of the products. The reason being is so that we can bring lots of customers to this new business and make our mark in the stock exchange .The store will specialise in the same equipment that an average hardware store would have such as power tools that are produced by the well known makes such as “Black and Decker” , “Bosch” and so on.

The business itself will have an opening day in order to bode well with the new customers. They will be able to look around and maybe purchase an item or two. There will be opportunities to win prizes at the end of the day. This newly created company aims to be a good business to invest in because we have started it up with limited supplies and costs.My business is a hardware store that is a partnership run company. The reason I chose to create a partnership business is because I thought that it would be easier to work together with someone close that I know of and so it would be better so that we can make joint decisions on important things such as what we need to buy to make the shop look presentable amongst other aspects.

The name of the company is called “D.S & J.E Hardware Store”. It will be located in The Square, Wilderness Road, Onslow Village, Guildford, Surrey. There are a few other businesses nearby, for instance, a hairdressers, butchers and newsagents. This is a major factor as the area has a lot of popular places to choose from. There are no other hardware stores available at the moment. It will sell different equipment that is used for DIY purposes. It would need to be in a suitable area where there are different shops around to feel included as well.

Target market

My target market is aimed at customers who enjoy the hobby DIY and all its topics. The age group is 12 years of age and up because there are a lot of young boys who are creative with their hands when building things for use in the household or outdoors. Obviously they would need help but they would need tools that are needed to build these things like hammers nails, screwdrivers. Basically I have asked a number of peers about what they want from my store using a technique called survey asking and they said that they wanted my staff to be knowledgeable and friendly, the store should have accessibility for the disabled and shelves that were easy to reach, the store should have appropriate lighting and advertisement that is relevant to the subject of interest, the store should have what the customer is looking for. The peers also said that my store should accept credit or debit cards as a form of payment.

Competitors

My competitors are companies such as “B & Q”, “Wickes” and “Homebase”, “Focus” and many others. Basically we as a company aim to provide competition for these big companies who obviously have been around for many years. Our store will be slightly cheaper in quantity but not cheap in quality of the products. The reason being is so that we can bring lots of customers to this new business and make our mark in the stock exchange .

The store will specialise in the same equipment that an average hardware store would have such as power tools that are produced by the well known makes such as “Black and Decker” , “Bosch” and so on. The business itself will have an opening day in order to bode well with the new customers. They will be able to look around and maybe purchase an item or two. There will be opportunities to win prizes at the end of the day. This newly created company aims to be a good business to invest in because we have started it up with limited supplies and costs.

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