Travel Development – The Tourist System and Blackpool

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In this essay, it will discuss the basic whole tourist system (Leiper, 1995) and how it interrelates with a popular seaside resort in Northern England. Blackpool, since Victorian times, has been the holiday centre for the North of England and the industrial holidays in the textile mills of Lancashire. It saw a massive influx of people looking for relaxation and entertainment – a change from the harshness of their working lives, with Blackpool being a working class region.

Far from suffering financially as fashions changed and people began to pt for foreign travel in the 1960’s, the pleasure beach, one of Blackpool’s most popular tourist attractions, has always moved with the times. Thus, proving that Blackpool is one of the most modernised seaside resorts in England and the largest in Europe. Statistics show that Blackpool attracts over 17 million visitors each year with expenditure of £545 million; the industry also provides direct and indirect employment for over 29,000 people.

Blackpool in the North West (Coastal Resorts Initiative Survey Statistics 1994) Leiper’s basic whole tourist system is composed of three main parts. The traveller generating region, this is where the tourist usually comes from and the journey begins. While the traditional areas of Lancashire, Yorkshire and Scotland provide the bulk of the visitors, strenuous efforts are now being made to attract foreign visitors, to whom the fine shopping centre is a major attraction.

The traveller then passes to the transit route. This is “an intermediate zone where the principal travel activity of tourism occurs, distinct from visit activity in destinations” (Leiper, 1995). It can be said that an efficient ransit route is a path where access is easy for large numbers of travellers. In relation to Blackpool, it is considered to have good transit routes. It has an airport which is only 21/2 miles from the town centre, so has connections with foreign countries, i. . daily scheduled flights to and from the Isle of Man, Dublin and Belfast also direct links with Jersey, Tenerife, Majorca and Alicante which are also popular holiday destinations among English holiday makers. Mainly for day trips or long weekend breaks as its infrastructure is very modernised, as it has a large number of easily accessible hotels and B&B’s n the promenade, which is the most popular part of the region.

Blackpool being located at the heart of North West England gives immediate access to the M55 motorway which provides sustainable routes for all traveller generating regions in the UK, most North Western towns and cities, also statistics show that some Scottish towns and cities provide a substantial number of the visitors to Blackpool. Overseas marketing of Blackpool should be continued, building on the business generated in the Irish market (which is Britain’s fourth largest overseas market). International tourism to Britain is expected to grow in further years.

Factors making Blackpool more accessible to overseas visitors are the Channel Tunnel and related rail links direct to the North West. In conclusion Blackpool needs to make a more direct approach to attract international visitors to be able to sustain its tourism industry. Leiper’s basic tourist system discusses some of the important factors which influence it, it can be said that the size of a population of the traveller generating region play an important role in the efficiency of the tourist ystem.

Also, just as importantly, the gross economic prosperity of the region and the distribution of income and wealth of the tourists. The three main factors according to Leipers’s tourist system are ‘spare time, income and motivations’. Butler, 1991, also agreed with this theory “time, affluence and freedom of movement are necessary predisposing circumstances for tourism to take place”. Butler also claimed that climate also played a role in tourism; however, it proves that other factors are more influencing in the industry in Blackpool as it can be said that

British holidaymakers are known to want to go on holiday to a destination with a much warmer climate than their own and as this region doesn’t have the all year round beautiful climate, like any other British seaside resort, tourists travelling to Blackpool must have some other attraction to the resort as shown by statistics generated by recent surveys that there are over 17 million visitors each year. A number of socio-economic factors affecting British society will also impact on the development of the industry in Blackpool. Consumers have higher expectations and demand higher quality and choice owadays.

There are changing fashions and particularly lifestyles, which can radically affect people’s choices for leisure and tourism activities, for example ‘green’ or ‘healthy’ lifestyles. Travellers can find out the relevant info about Blackpool before they visit on Blackpool’s very own official website with everything on it from the attractions there is to a little about the local history and culture there. So Blackpool has its own way of promoting its tourism online so it is available to everyone internationally and locally. (www. blackpooltourism. com).

The third part of Leiper’s basic whole tourist system is the tourist destination routes. These are places where a person chooses to stay a while in order to experience some feature or characteristic of that destination. Each TDR becomes popular among tourists for all different reasons. Whether that be the climate, accessibility, security or the attractions it has on offer to that particular tourist. In that sense Blackpool is a good example of a destination for a range of different age groups. Just to mention a few; there is the sandcastle, this an indoor swimming complex or all ages but mainly focuses in on the younger generation.

This is very similar to the popular Suncentre in Rhyl. Also, the biggest single tourist attraction with Europe’s biggest roller coaster (Pepsi Max Big 1), the Pleasure Beach draws over 6 million tourists each year. This also is aimed at younger people and is very popular among the day trippers who travel there especially for the fantastic attraction. However, for the older crowd there is also plenty to do. There is an award winning horticultural and wildlife treasure and the world famous Louis Tussaud’s waxworks. On a historical note the

Blackpool tower is also an attraction admired by all, with something going on for everyone inside. So, to conclude, Blackpool’s main source of income is through their tourism and so in future years this needs to be sustained in order to fulfil its full potential. In my opinion, I would say that Blackpool will become more popular among foreigners and much like other popular British cities it will develop its own international culture. For example; Liverpool and Bradford both have their own way of attracting foreigners and Liverpool has received the Capital of Culture award which is an achievement in itself.

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