The type of business we are to run is a new independent business. The business will be set up as a partnership the reason for this is that Saima and Emma know each other well from their previous employment and are very good friends. Our product and service is that we are to have an Ice Cream parlour selling Ice Cream Sundaes. Consumers will want to come to Ice Bar, as it is an Ice Cream parlour to sit and enjoy their Ice Cream. The business would be profitable as there is not a lot of competition. The business would profit more in the summer due to being hot and the need of cooling down, Ice Bar would be open all year round.

We have found out from the Taylor Company which supplies Ice Cream say that ‘soft Ice Cream is fun and can make enormous profits. ‘ Also, that Ice Cream does not have to be restricted to the summer months only. Many other businesses extend their profit opportunities by offering Ice Cream Sundaes and Desserts, which can have profit margins of i?? 2. 00 or more. Mission Ice Bar has its mission, to be the leading provider of Ice Cream, selling Sundaes to people of all ages. We will be operating within a 25-mile catchment area; within the area there are mainly students due to a university located on Ecclesall Road near the premises.

We want to be recognised as an Ice Cream parlour selling Ice Cream Sundaes with a high turnover by growing our customer base within 3 years. The emphasis will be on providing a friendly welcoming atmosphere where people can indulge their Ice Cream habits. Objectives We need to acquire a small customer base, which we can then expand. We want to launch the business successfully with 100 people accepting our opening day assuming a 1 in 5 success rate by doing a leaflet drop to 1000 potential customers and launch the business very soon between 2 to 3 months. Management summary

Ice Bar is a small partnership owned by Saima Ramzan and Emma Booker. The work is organised by function and the business is carried out in a logical and organised structure. Organisational structure Ice Bar is organised around five functional areas: 1. Sales and purchasing 2. Marketing 3. Finance 4. Personnel 5. Service Management team Saima Ramzan The partner and co founder of Ice Bar. Saima’s role in the business is to be as the managing director and a sales assistant. She has experience in the catering industry as an assistant manager at Massarella. She has a Basic Food Hygiene Certificate.

She has achieved an advanced vocational course in business. Emma Booker The partner and co founder of Ice Bar. Emma’s role in the business is to be as the managing director and a sales assistant. She has experience in the catering industry as a sales assistant in Massarella. She has a Basic Food Hygiene Certificate. She has achieved an advanced vocational course in business. Management team gaps As we grow and generate the business, we will look to bring on more staff. Personnel plan Ice Bar will only begin with four employees, Saima, Emma and two more sales assistants.