According to Mr Lam, the company’s most basic objective is to survive, and secondly, to be profitable. The company is adopted to be flexible in the extremes of the market environment, to change accordingly to the market requirements. They also make it an objective to come up with new designs frequently and maintain the quality of their multimedia bags. Increasing their market share is important too, for Mascotte has a lot of competing companies in the market. An increased market share is an increased profit, and the profit can improve their products and production costs.

Mr Lam frequently empathized about the most important aim, to make a profit, as well as successfully maintaining the survival of the company. Thus this is a profit-oriented company. In being flexible with the company structures, they can keep up with their rival companies and rise again should their original concepts of the company fail. I inquired about their mission statement, and he informed me that the objectives are their mission statement. He feels that the current objectives of his company are successful in running the company efficiently as well as being cost-effective.

The Different Types of Organisational Structure Cultures can affect the company, in the way it operates, it’s objectives, and it’s efficiency. They are the shared beliefs, the policies, and personality of the organisation. Different companies have different cultures, and if it is compatible with their objectives and structure, then the company will be more successful in it’s operation. There are a few different types of cultures, and the main ones are power, role, task, or person culture. A power culture is usually found in small organisations, since there are fewer people.

Individuals hold the power in the organization rather than a group. Decision-making can be quickly done and this type of culture reacts well to threat in the organization. The disadvantages of this type of culture is that it cannot support too many staff or it will collapse, since there is a lack of challenge and a feeling of suppression in the organization. A task culture is a culture where people in organizations work together to complete a task or project. The advantage is that there will be more opinions, ideas, and views, since more people will have the ability to determine how a job will be done.

In a person culture, there are no hierarchies. Each individual has freedom and direction to work as he/she likes. This type of culture is usually found in non-profit organizations, since the organisation only serves the interests of those within it. The role culture, which defines clearly the responsibility of each individual/department. The business would be divided into various functions, and then under each function there would be a hierarchical ordering of offices. There are defined communication lines and the position is the main source of power. This structure is common in big companies.

And finally, there are also backward facing or forward looking cultures. A backward looking organsiation is traditional or ethical in it’s operations, conservative in attitude and a risk avoider. They do not change much and are governed by previous practices, controlled by traditional management levels who have been in the organisation for a long time. A forward looking culture is the opposite of a backward facing culture. The organisation is likely to be flexible in it’s structure and changes accordingly to the environment and market. They are prepared to take risks and seek change.

An Analysis of Mascotte’s Culture and it’s Influences ‘Our culture? We like to be a family, everyone who works in our organization. We develop a progressing and healthy growth in the company. A Chinese culture, perhaps. We like to care about the employees in our company. A step-by-step growth. ‘ – Mr Lam, Director of Mascotte After looking at the company’s objectives, it’s structure, and management styles, I determined that Mascotte has a role culture, and a forward looking culture. However, they do also care about the employees in the company, which makes it possess a little of the person culture.

Mr Lam mentioned about ‘a Chinese culture’, so perhaps it would also have a little of an ethnical culture. Mascotte is innovative and flexible, which makes it a forward looking culture, able to adapt to changes and ready to take risks for the survival of the company. Mascotte also has it’s organsiation divided into various departments, and under each department there is a hierarchical line of officers. It seems to work by logic and rationality, and each person’s job is clearly defined. Therefore there is a strong role culture in Mascotte.