The advert continues
The advert continues by having fact files of four children from the deprived areas of the developing world. This is rather unusual and different in charity adverts like the RSPCA to include fact files. The use of fact files with names, ages and place of birth identified makes them have a connection with the possible donators and also makes it world widely personal. The ages of these children reveal they are very juvenile making it very heartbreaking to hear the upsetting situation they are go through in life. Diabe Cisse is the first girl to be identified with the age of 11.
We are told that; ‘Neither Diabe Cisse nor her brother and two sisters can read or write’. This is an extremely shocking fact as here in Britain, a normal child at the age of 5 should know how to read or write. Here we classify how we take education for granted as it is without charge. We feel deeply sadden as it is very unfair for such young girl to live in such situations. This family has to always. Suresh is the second child that we are introduced to with the age of ‘8’. He is much younger then Diabe which is very outrageous.
We ate told that; ‘The house has no water supply or sanitation’. This is too hard to be true for every where sanitation should be the main priority of a place or a home. Suresh’s family lacking of basic sanitation makes it unbearable for us to clear away the disgusting image we abruptly get in our heads. We feel extremely depressed and disgusted for such situation. Also our guilty of taking things for granted increases as this family get no water supply, however water supply is always available in our homes. We get inspired to donate to help and aid families as Suresh’s in great assistance.
Aged 10 Maricel has similar lifestyles to the other two however more disheartening and very poignant as it stated ‘Maricel’s mother died in 2000 from an infection she caught after his birth’. An infection can be preventable and treated however it is very adverse as the LEDCs don’t have the common equipments and environment to prevent and treat such avoidable infections. Maricel fact file continues by stating; ‘He does casual work as a fisherman and labourer, but even the work is available his pay does not meet the family needs’.
Here we ca see a very sad and devastating account for Maricel’s family. Even the dad’s best try don’t get the needs of family. This makes us feel extremely emotional and pitiful for the dad. By now, the reader would be definitely convinced and swayed to bestow to the plan International UK and probably sponsor a child. The last image could be said as the saddest of all. This child known as Suhartono has a fixed face of misery and vulnerability which tags our heart ships. It inspires as to feel depressed and heart-rending.
Suhartono is identified as the youngest of all the other children. We are told this family live ‘in a house made of bamboo with a mud floor’ which would be known as a very basic and extremely standard home. The home is said to have ‘no water supply or lavatory’. Unbelievable shocking stories, this family has no basic necessity to life and we start to wonder ‘how do these people survive’? We are introduced by another implausible account by stating ‘The entire family possessions are 3 old wardrobes, 2 tables, 6 chairs, a divan bed, a radio and a bicycle’.
The fact the possessions have been figured out denotes the intense poverty this family is experience. It also states and exact figure of the families total income of ‘i?? 8. 26’ a month. The precision of this amount shows that every penny to be given to the charity counts in making a difference in people’s lives. The advert decides to put this image and fact file at the end as it is much more shocking as the childe is very young, just 5, also less fortunate as Suhartono’s family earns much smaller amount of income compared to Suresh’s.
This effect of the last image as the saddest makes you feel very blameworthy and responsible, also we feel much open-hearted and are more likely to donate to Plan International UK. The RSPCA and Plan International UK included large numbers of diverse techniques and methods to intrigue the reader or an audience in donating to their charity. The use of having a letter personalised in the advert, RSPCA, is a very friendly approach and draws the reader to the charity.
Also the use of having bold block letters for the heading in the Plan International UK was very captive and has a big brunt on the reader, giving them the appeal to read the advert. I personally think the RSPCA advert had a little more approach to the audience than Plan International because the advert had a much forthcoming and piercing loom to the reader. The language The RSPCA exploit is much more sociable; it uses smooth and soft tongue to influence the reader in donating their money and also each section of the advert were contrasting.
For instance; first section of the RSPCA talks about the brutal abuse of Trio, second section talks about the confident, inspiring Collins Strong, the inspector and the third is about the gloomy accounts of Tara and Poppy. The sudden adjustment of moods and atmosphere of language use very inducing and gives the edge of reading on. I think both advertisements have developed different, strong powerful effects to the reader and they both would definitely obtain donators to help their charity.