Business

Changes in the business environment and their impacts on business strategies

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The external environment of a business affects all its decision. Changes in the business environment of businesses create both opportunities and constraints for the business. They stem from various sources including economic, social, technological, […]

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Marketing Plan

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The marketing mix is a marketing tool. It is a checklist. It focuses attention on the various elements of marketing needed to carry out the marketing strategy. It consists of four factors (product, price, […]

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Marketing strategies – Lucozade

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The main purpose of this work is to identify the marketing strategy used by Lucozade to increase the demand for its products. Lucozade is an energy drink which contains glucose syrup and caffeine. This […]

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Produce an appropriate Marketing Strategy for your corporate profile

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy A marketing strategy is a carefully evaluated plan for future marketing activity that balances company objectives, available resources and market opportunities. A marketing strategy sets out the objectives of the marketing department, together with […]

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Strategic Marketing Plan – Bacardi-Martini Company

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Bacardi is a dominant player in the European Ready to Drink (here after: ‘RTD”) market. The current market situation as well as macro economic developments and market research support the managements decision to target […]

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Marketing Plan – Wrigley’s Airwaves

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The product that I have chosen is Wrigley’s Airwaves. Wrigley’s Airwaves is a chewing product or chewing gum. The country that I have chosen to market this product in is Singapore. The Plan My […]

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Proposed marketing plan for antimos SDN BHD, Malaysia

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy This case study was analyzed based on the framework of a marketing planning process. Recommendations were proposed to achieve an appropriate marketing mix so that Antimos could achieve its aim to become a leader […]

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A Strategy Plan of a textile company

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy In this fast accelerate business world, every firm should be pro-active in order to compete with their competitors. Thus, strategy management is the crucial process to assist the firm to fortify their position in […]

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Decision-making in marketing plans

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Decision-making plays an important role in individuals’ lives. This may be in concern with making decisions about products or other factors in their lives. These decisions are usually made when consumers realize that there […]

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Marketing Plan – Balcony Bar

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy In assessing Balcony Bars’ current business structure and operations, market segments have been identified and strategies have been suggested. Adoptions of these strategies seek to achieve growth in both sales and market share for […]

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The marketing strategy of Dyson

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The analysis section will describe in detail the marketing strategy of Dyson, this will refer to the 4 ps of marketing and other tools such as Segmentation, PLC and the Boston Matrix. At this […]

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Gillette Australia’s Current Marketing Strategies

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy This report is to be delivered to the board of directors of Swedish Razors .Inc about Gillette’s marketing strategies after a 6 week professional exchange to Gillette Australia Gillette Australia: (a brief overview) * […]

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Marketing Plan for “E-Natural”

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy 1.Executive Summary E- Natural is a Natural Health Supplement Company selling Health Products. In Particular they plan on selling Vitamin & Mineral Supplements as well as Herbal Remedies. Their business will be entirely run […]

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Saturn VUE Marketing Strategy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy One of the biggest social trends in the automobile industry has been the shift in consumer preferences toward SUV’s. Sales of compact SUV’s are projected to grow approximately 33 percent by 2005. Due to […]

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Marketing Strategies for Tata motors

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy 1. New Product Introductions The continued economic growth saw buoyancy in demand for commercial vehicles and passenger cars in the first quarter, with the industry showing a growth of 25%. The company outperformed the […]

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