We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy A. ) Doyle’s definition suggests that for firms to be successful in an ever-changing business environment, they must adopt a philosophy where the customer’s needs are central to marketing activities. The first section of […]

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy This paper covers consumer loyalty. I chose to do my paper based on the loyalty of my friend Charlene to Red Bull Energy Drinks. It will cover a brief history of Red Bull, Charlene’s […]

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The article by way of a conversation between an Economist, a Sociologist, a Psychologist, a spiritualist and a Man tries to bring out different views on consumerism. It looks at consumerism from the perspective […]