Advertising

Media agencies come of age

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Advertisers now position media agencies upstream from creative agencies Remember Surf’s Lalitaji campaign or the Liril girl campaign? These were two of the landmark campaigns in Indian advertising history, which till date have top-of-the-mind recall. […]

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Critical analysis of an advertisement

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Advertising plays a big role in today’s society and producers know all too well that the best way to sell a car, a tube of toothpaste, or a cartoon of hair dye is to […]

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Who will prevent the Fair and Handsome Advert from being shown in the UK

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Some companies are in order to maximize their profit by launching the unethical advertisement can be commonly found today. One of the major factor is these companies have lack of understanding in country’s culture. […]

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What is the cultural significance of advertising

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The two texts given by Dallas Smythe and Raymond Williams both are about advertising. My task is to do a comparative analysis of popular culture focusing on advertising. I will explain the focus point […]

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The harmful effects of advertising to children

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Advertising aimed at children is nothing new-remember “Trix are for kids”? But in today’s society, the under-thirteen age group is being seduced into consumer culture in increasingly harmful yet subtle ways. Marketers easily influence […]

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Advertising reflects an understanding of cognitive-behavioural theory

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Advertising agencies have for years been trying to influence behaviour, regardless of whether that behaviour is sales of a product, votes in an election, or donations to a cause. The advertising industry has long […]

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A Comparison Between Car Adverts

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Advertising is simply the promotion of products, although advertising dates back to Roman times, it is only recently that it has been becoming more sophisticated. It can reach us anywhere and with the advance […]

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Comparing two charity adverts: Which is more effective

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Everyday we see adverts appealing for us to donate money to a good cause. Two examples of charity adverts include a Medecins Sans Frontieres advert, both appealing for donations to help with the Afghan […]

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Comparing newspapers

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Item 1 Jersey, by looking at the advertisement the languages it uses is really simple and easy to understand, for example, ”island packed full of history and interesting places” and it also uses French […]

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Nina Riccii perfume adverts – TV and magazine evaluation

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The conventions of a female perfume advert are generally very similar. Stereotypically, perfume adverts aimed at women show the idealistic woman. They would usually use a dominative, independent woman or an innocent, naive woman. […]

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Analyse Adverts For Notte by Bvlgari and Be Delicious by DKNY

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Both Advert 1 and 2 are of a set of perfumes for men and women called ‘Notte’ by Bvlgari and ‘Be Delicious’ by DKNY respectively. Although both adverts are for perfumes for men and […]

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Analyse Adverts For DKNYs Be Delicious and Azzaros Decibel

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The target audience for this perfume would be young, feminine women from teenagers to 30’s. The initial focus of ‘Be Delicious’ is a medium close-up, two-shot of an attractive, young couple. The use of […]

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Analyse Adverts For Shockwaves Tuff Stuff Gel and Miss Dior Cherie

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The first advert, Shockwaves Tuff Stuff Gel, is a hair gel, and the second advert, Miss Dior Cherie is a fragrance, both have their own ways of directly addressing their targeted audience. In the […]

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Analysing the two adverts Fuel for Life by Diesel, and Loud by denim

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Fuel For Life is targeted at 20-40 year old males, and uses dark shady lighting for the shot with a weathered and old, ‘steampunk’ text for the product name, copy and decorative styling. There […]

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Analyse Royal Desire by Christina Aguilera and Play by Givenchy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The two adverts have quite a similar approach to selling their products, but they differ in a few key areas. The first advert is for a perfume, Royal Desire by Christina Aguilera. The second […]

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