Structure of the Leisure & Recreation Industry
Public sector services are provided for the public and collectively paid for by the government. Their operation is ultimately accountable to elected bodies, including local councils (like West Wilts county council) and Parliament. The public sector regards the provision of leisure services as a social service to the community rather than as a profit making venture. An example of this is Westbourne Tennis Club. Consequently local authorities usually provide low paying or free services for the communities they serve.
In so doing, they give opportunities and needs for groups such as school pupils, the disabled and the elderly. Public sector provision cab be at one of two levels: national or local government. Central Government In the UK the government doesn’t often get directly involved in providing leisure and recreation facilities. Instead it provides financial assistance through government agencies which make grants available to local authorities and voluntary organisations. The government department that controls these agencies is the Department of National Heritage.
The Department gets an annual budget from the Treasury. Since 1994, much of the money available to the agencies which support leisure and recreation comes from the national lottery. English Heritage English Heritage is the national body created by Parliament in 1984 charged with the protection of the historic environment and with promoting understanding and enjoyment of it. English Heritage is the government’s official adviser in England on all matters concerning heritage conservation. This includes buildings, monuments, gardens and even landscapes.
English Heritage’s principal aims are to: * Secure the conservation of England’s historic sites. Monuments, buildings and areas * Promote people’s access to, and enjoyment of, this shared heritage * Raise the understanding and awareness of the heritage and thereby increase commitment to its protection The Voluntary Sector Organisations in this sector get their income from donations, legacies, grants, membership fees, admission fees and trading activities. The National Lottery also provides funds.
The revenue raised by voluntary-sector organisations is always invested back into their facilities and services. The voluntary sector is an important part of the UK leisure and recreation industry. Many smaller facilities are completely or partly run by volunteers – small, local concerns like local sports clubs, social clubs, conservation groups and youth clubs as well as large nationwide organisations like the National Trust. Volunteers often carry out the managerial, administrative and operational work, sometimes with paid staff and sometimes on their own.
Many organisations in the voluntary sector exist to promote special causes, issues and interests. They lobby government at national and local levels to support, protect and encourage the sector’s aim, activities and interests. Many large voluntary organisations attract national interest in their activities by raising people awareness of concerns and issues through campaigns and promotions. They but a lot of money into promotions, sponsorship, educational projects, newspaper and magazine adverts.
The voluntary sector may provide facilities that the public sector can’t afford or that won’t raise a high enough or quick enough return for private-sector interest. All these facilities still have to be run on a commercial basis. To attract customers, facilities need to offer what the customers want by offering ease of access, value for money, services like food and drink, information and customer care. The voluntary sector also develops facilities in parts of the industry that are too small or too specialised to attract funding from the public or private sector.
For example, many local and amateur sports facilities are set up, managed and maintained by volunteers. Being able to finance what they want to do is as much an issue for the voluntary sector as it is for the public and private sectors. Funding comes from trusts, donations, legacies, grants, membership fees, admission fees and any trading activities like gift shops. Organisations have staff responsible for fundraising activities like gaining sponsorships and grants and increasing membership.
Fundraising is often part of marketing. Voluntary sector organisations which register as charities have to satisfy certain conditions. Their objectives must be charitable, non-profit making ,and for the advancement of education or for other purposes beneficial to the community. Relationships Between the Sectors All three sectors- public, private and voluntary – have a role in providing leisure and recreation services. The example below show that the three sectors can provide similar facilities in recreation.