Three-out-of-five respondents in Nielsen's survey say they will purchase or consider purchasing overseas products this year.
"As Chinese consumers become increasingly sophisticated, their desire for high quality and niche products is also rising. In line with this trend, more and more consumers are turning to cross-border and overseas purchasing," Nielsen noted.
Early bird promotions and preorders are becoming an increasingly effective means for e-commerce players to drive more traffic to their sites and lock in purchases, with over 90 percent of Nielsen's respondents intending to place items in their online carts before November 11th as to avoid products selling out.
As the event grows every year, slower shipping and delivery times remain problematic for consumers, as mentioned by 62 percent of the survey's respondents.
Logistics companies say they are using every tool possible to maximize efficiency.
"It will be better this year as we are using data and pre-orders to prepare for goods in advance," said Karen Wang, partner at JX E-Commerce & Logistics.
Meanwhile, Cainiao — the logistics affiliate of Alibaba — has unveiled special arrangements for this year's event that should deliver goods in less than two hours time for certain customers, according to a recent statement.