Setting up a computer business

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The business I have decided to set up is RCS (Reg’s computer systems.) This business sells computer systems, it also upgrades computer systems hardware and software I think this will be successful because people are always needing/wanting new up to date computer systems so they either upgrade or buy new systems. There are always new parts coming out on to the market which make the computers faster. Not many people know how to upgrade computers so they need a company to upgrade them. Company’s always need better systems for a more economic business. And home users want better systems for faster games which need a higher spec than the machine currently has.

The questions I will ask to find out about the people I should target; 1. Are you male or female? 2. Which age group do you come into? 3. What is your current occupation or closest? 4. What is your current income bracket? The questions I would ask about my product or service will be; 5. Do you currently own a personal computer? 6. If answer above is yes how old is it? 7. If answer to question 5 is no will you consider buying one? 8. Do you use computers at your work place?

9. Would you or your company consider upgrading your computer? 10. How much would you pay for a new top of the range computer? 11. How often would you upgrade your computer system? 12. What would/do you use your computer for? 13. What software would you want to come with the system? 14. Would you want software upgrades? 15. If you bought a new computer system would you want a set system (costs more) or would you want one to suit your needs (costs less)? I checked the following sources to see if there were other businesses providing the same product or services; Yellow pages, I added a question in my questionnaire.

I found the following competitors and information about them there are some places that sell computer systems as an extra e.g. Tempo, Curry’s, Comet and Dixon’s. The computers these company’s sell are all top of the range high expense systems. Company’s that specialise in these systems are companies such as Mays and Pc world. I think that my business will be successful because it provides budget computers which suit people’s needs and don’t exceed people’s needs. And my company upgrades them not many other company’s upgrade computers.

The following may cause me problems; Getting hold of the components may be a problem because they may take a long time to get to me. Also because I won’t be buying in bulk it will cost more to get hold of the individual components causing my prices to rise they may be higher than larger competitors prices which is bad because I am trying to run on a competitive price scheme. People usually want to buy from a company with a long good reputation.

Questionnaire on computer systems. I am a school student from Lutterworth grammar school and am doing some market research on setting up a company selling computer systems for my GCSE business studies course work. I am collecting this information so I can determine what kind of person I’m going to be selling computer systems, and the price range most people can afford.

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