Qualitative and Quantitative Research

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The type of research for that suitable for analyzing the impact of imprisonment on hate crime offenders is quantitative. Quantitative research is a technique that produces measurable results that can be analyzed statistically, as to where qualitative research produces subjective results that are difficult to quantify. The pros of using qualitative research is that you can explore more topics in more depth and detail. Is often less expensive, because you don’t have to recruit as many participants or us extensive methods.

Offers flexibility as far as locations and timing because you don’t need to interview a large number of people at once. The cons of using qualitative research is that you cannot quantify how many of your audience answer one way or another. This makes it very difficult to create any type of solid statistic. You can’t generalize your findings. You can’t use your findings as a basis for a broader audience or the public in general. The pros of using quantitative research is that it involves the fast speed that data can be collected.

The data can be analyzed quickly. Using statistically valid random samples, a survey can be generalized to the entire population. Another pro is the planning process for programs and messages. A trusted set of statistics can give confidence when making future plans. This type of research can also be anonymous, which is useful when dealing with sensitive topics. This type of research allows you to generalize your findings beyond the participant group. The cons of using quantitative research is the limited ability to probe answers.

People who are willing to respond may share characteristics that don’t apply to the audience as a whole, which creates a potential bias in the study. Also, this type of research, experiments can be costly. An ethical consideration that the researcher should be aware of is an informed consent. An informed consent is an ethical requirement of social scientific research that the subjects be informed as to the nature of the research about to be conducted, their anticipated role in it, and the uses to which the data they provide will be put.

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