Online business case studies

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ASDA is Britain’s best value retailer; it became part of the Wal-Mart family in June 1999. ASDA was formed by a group of farmers from Yorkshire and now has 321 stores and 29 depots across the UK. ASDA have over 300 stores and 148,000 colleagues nationwide. ASDA isn’t run for profit. ASDA has two charity voluntary organisations, which are http://www. corporatewatch. org. uk/? lid=800 http://walmartstores. com/FactsNews/NewsRoom/4100. aspx National Blood Service * ASDA went into partnership with the National Blood Service in 2004 which coincided with Worldwide Blood Day.

Since then stores have been arranging blood donor days for colleagues and customers in the bloodmobile in ASDA car parks. Being a blood donor is a valuable service to the community and helps to save lives. Each day 10,000 donations of blood are needed nationally to meet hospital demand and currently only 6% of the eligible population donate. Blood donations help save lives in surgery, road traffic accidents, and treat cancer patients and burns victims. ASDA Foundation ASDA has their own charity foundation.

Established in 1988 and managed by the Administrator and Board of Trustees, the Foundation helps them to support the good causes we become involved with, whether that’s through actual fundraising or simply rolling up our sleeves and helping out. At ASDA they believe in fundraising and their stores and depots play active rolls in their local community, supporting many charities and local good causes. This is their online website above which is called www. asda. co. uk. It is aimed to all ages because it has a range of goods such as toys and furniture.

Their website is easy to access because a variety of items are broken down to sub-titles i. e. Furniture, Entertainment and more. The website also gives you all the information about ASDA i. e. when it was founded and how many shops they gave and will have in the future. The website makes it easy for the people shop and they don’t any waste petrol going to collect the stuff because it is home delivered. The fact is that all the shopping is easy, which attracts more people to shop at ASDA.

The ASDA website all also provides information about the job sections and the job available, which makes it easy for people who may want to know about the jobs that are held there. The website is easy to access because you don’t have to be a member to surf through the website and safe for all ages to use. ASDA are trying to have as many stuff as they can in their website to attract customers and to push their rivals out the picture. They prevent fraud by making sure all your financial documents are accurate and clearly numbered so that they link to each other.

So it’s safe for the customers to use their credit cards. These are their sub-titles, which are well organised and make it easy for the customer to narrow down what they want. ” it has a range of goods” Subway is a franchise fast food restaurant that sells primarily sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The company has over 28,700 franchised units in 86 countries as of January 2008 and is the fastest growing franchise in the world. Subway has 1077 stores in UK Currently; Subway is the third largest fast food chain globally after Yum!

Brands (34,000 locations) and McDonald’s (31,000 locations). Their slogan is “eat fresh” because all their food is healthy. They have an American Hearts Association which courage’s people to stay healthy and fit. The SUBWAY(r) chain encourages everyone to live healthy, active lives complete with nutritious foods and regular exercise. To help you along the way, SUBWAY(r) restaurants offer many delicious subs that are low in saturated fat and make getting fit easy and enjoyable. Subway’s main operations office is in Milford, Connecticut, and five regional centers support Subway’s growing international operations.

The regional office for Europe’s 1,000 stores is in Amsterdam, Netherlands. Australia and New Zealand, with over 2,100 outlets, is supported from Brisbane, Australia. The 300 Middle Eastern locations are supported from Beirut, Lebanon. Singapore supports the 300+ Asian locations. The Latin American Support Center in Miami assists over 1,100 restaurants. In the UK and Ireland the company hopes to have 2,010 restaurants by the year 2010. This is their online website above which is called www. subway. com .

Their website is easy to use for the shoppers because it has sub-titles to everything you may need to know about the store. The website also gives you all the information about Subway i. e. there is 28879 restaurants in 86 countries. The websites tells their customers the new sandwiches that they have. It also informs you about the charity events there are holding. Their website persuades more people to shop in their store because all the food is healthy and many people want to stay fit. It also informs people about the job available in different sections.

The website gives you all the information about their history. As you can see above, their information is broken into sub-titles so they narrow down different info and make it easy for the customer to identify what they may wish to know about the store. The John David Group Plc has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports. The group now has over 400 stores but it all started when John David Sports was founded in 1981 with one shop in Bury.

By 1983 the fledgling business was expanding into the Arndale Centre in Manchester and throughout the 1980s there were further openings, largely in the North and Midlands. The first London store was opened in Oxford Street in 1989 and by the time of JD’s stock market flotation in 1996 there were 61 stores. Maximum advantage was being taken from the growth in sales of international sports brands such as Adidas, Nike, Reebok and Puma and the trend to wear sportswear more and more in everyday life rather than largely on sports fields.

Additionally, JD had already developed its reputation as the most innovative visual of sportswear with the best and most exclusive and stylish ranges. The business continued to grow organically until 2002 and then acquired nearly 200 further stores with the acquisition of First Sport from Blacks Leisure Group. Nearly all the stores retained from this acquired portfolio have subsequently been converted to the JD Sports fascia. In 2005 JD also purchased over 70 stores from the Administrators of All sports (Retail) Limited thereby further consolidating its position as the leading UK retailer of fashionable sports and casual wear.

The company has been 57% owned by Pentlands Group Plc since mid 2005, a group whose principal interests are in Sports and Fashion Brands, such as Lacoste and Speedo. The company is currently undergoing a major rebranding of their stores, at two levels. Basic level refits give smaller stores and stores with a smaller profit margin a fresher, sharper feel with new signage and flooring, as well as new display units and till points. Major stores, out of town stores and high turnover branches are getting what is termed as a refit, named after the company who carries them out.

These bring the stores onto a par with other major fashion retailers, and involve gutting the entire shop unit. “JD Sports is a fast moving and highly successful business. Enhancing our existing goods processes will enable us to provide more effective assortments to our customers,” said Martin Beardsell, Head of Merchandising, and JD Sports. This is their home page. This is their online website above which is called www. JDsports. com . It is targeted to all ages because they sell clothes and trainers.

Their website is easy to use because it broken down in different sub-titles which make easy for the customer to identify items. This allows you to do many things like go to the company’s basic information, the job available and new clothes that just came in. The home page allows you to go straight to different pages such as the men’s clothing, the women’s clothing and the children department. JD also allows you to shop online which is the main point about having a website.

Also like other sites that we have seen, there is a store locator which shows you the stores around UK. The website also tells you about the competitions held in the company, it also locates to the new clothes they have. The site also offers free delivery to the customers that wish to buy anything Task 4 Usually when businesses are making a lot of money they decide to make a website so they can be well known around the Europe or Globe. The boss has to decide if can make his own website or if he as to pay some to do it for him.

He/she also has to decide what kind of information he/she will put in the website and pictures to represent their company. He must make the website well organised which will make it easy for the customers to surf through so they won’t have a hard time trying to get around his/hers website. He must decide if the website will safe for all ages to use or only for adults. He must think about having a range sub-titles which will make it easy for the customers to identify items.

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