Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television. Print media use a physical object such as a newspaper, book, pamphlet or comics.
Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media. The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as emails, websites, blogs and internet based radio and television.
The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media. Role of media in society The ideal role of the media in any given society is to inform the general public on events and issues that affect them. The contemporary society has a variety of media ranging from advertising to broadcast and digital. We also have the electronic, hypermedia and the mass media. Media is the most powerful tool of communication. It helps promoting the right things on right time.
It gives a real exposure to the mass audience about what is right or wrong. Even though media is linked with spreading fake news like a fire, but on the safe side, it helps a lot to inform us about the realities as well. “The world is moving towards progress in every walk of life. But when we look towards societies, it feels as if some thing is still missing. Money, power, lust, etc. , is the wish of every human being to attain. But we can’t deny this fact that we all are bounded with loads of social problems, which are hard nuts to crack.
Social issues are matters which directly or indirectly affect many or all members of a society and are considered to be problems, controversies related to moral values, or both. Social issues include poverty, violence, corruption, bribery, suppression of human rights, discrimination, and crime, killing in the name of honor, etc. “Media has a constructive role to play for the society. Today News Channels and even some Newspapers are mouthpiece of some social issues, which helps us to estimate the realities of lives.
Media has played an important role in order to focus on the social issues in almost every era. Media sensationalism Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers. Sensationalism may include reporting about generally insignificant matters and events that don’t influence overall society and biased presentations of newsworthy topics in a sensationalist, trivial or tabloid manner.
Some tactics include being deliberately obtuse, appealing to emotions, being controversial, intentionally omitting facts and information, being loud, self-centered and acting to obtain attention. Trivial information and events are sometimes misrepresented and exaggerated as important or significant, and often includes stories about the actions of individuals and small groups of people, the content of which is often insignificant and irrelevant relative to the macro-level day-to-day events that occur globally.
Furthermore, the content and subject matter typically doesn’t affect the lives of the masses and doesn’t affect society, and instead is broadcast and printed to attract viewers and readers. Examples include press coverage about the Bill Clinton/Monica Lewinsky scandal, Casey Anthony Trial, Tonya Harding’s role in the attack of Nancy Kerrigan, the Elian Gonzalez affair and the O. J. Simpson murder case.