Marketing- The marketing department

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Businesses have cultures, which affect the running of the business. This includes attitudes, values and beliefs. An attitude is the way you feel or act towards someone or something. This involves Sony by their attitude towards customers, staff and the environment. A value is something of importance or that is useful. To Sony, would be the consumer’s opinion or the opinions of staff. A belief is a feeling of certainty that something is true. This could be the businesses view on issues such as racism. Sony has a positive outlook. They always try to focus on how they can achieve or create something and not why you cannot do it.

They believe that success is only achieved by those who find the solution. The employees attitude is that “it can be done”. To Sony, there are many opportunities to retain current customers and acquire new customers. They deal wit each opportunity to the best of their ability. The management provides targets each month for week individual and the team to work together as a whole, encouraging a positive atmosphere. They value that the business needs constant improvement. How culture affects objectives and structure There are many economic influences, which contribute to Sony’s culture.

If the economy in the UK is bad, most businesses will be affected if they are a public limited company. As the economy is bad, people are unlikely to buy shares as they see it as a risky investment. Because Sony are public limited company, when the economy is bad, less people are likely to buy shares as they see the business as a risky investment. This in turn affects Sony because it means they have less capital available to them. This graph shows the stock performance of Sony There are social influences, which contribute to Sony. For example, There are many environmental influences over a business.

Environmental groups like businesses to stop any activity, which may be harming the environment in any way. This could cause conflict between the business and the environmental groups. This may mean the business having to compromise with the environmental group by only producing at certain times of day, for example. It is important that while the business aims to maximise profits, it must also consider the environment when getting rid of waste. This can be done by recycling products such as paper and plastic rather than disposing of in an un-environmentally friendly way.

Currently, Leisure connections Ltd has a bike compound outside the various leisure centres, which encourages consumers and employees to cycle to the leisure centre rather than walk. They also have a separate bins in the offices; one for paper which can then be recycled and one for rubbish which will be disposed of in the normal way. There are ethical influences, which may affect the business. One ethical influence would be employment policies. They ensure that they pay all workers doing the same job the same rate of pay. The do not pay according to age as they see this as ethically wrong.

They also have peak rates to use the swimming pool at various leisure centres because they feel that it is unfair to charge higher prices at times when the pool is not in demand. Culture effects a businesses objectives and structure. Culture affects objectives because as well as wanting the business to gain maximum profits, it also aims to help the environment. This may mean the profits of the business will not be as high as they could be because more money may be spent on going out of their way to help the environment. This may hinder the success of the business because they have to spend some of the profits on helping the environment.

It also helps because consumers may prefer to go there as they see them as charitable. Culture affects structure because the businesses attitude to workers affects it management style. For example, Leisure Connections Ltd’s have a laissez-faire leadership. This means that operatives are given freedom to make their own decisions and use their initiative. However, if they fail to sort out the situation, they can go to their line manager for advice and help. There is fast throughout the business because of this and so this helps the business to run more efficiently.

Measuring performance against objectives You can measure the businesses performance by looking at the objectives of a business and how well these objectives have been met. A business can measure performance by using quantitative and qualitative. Quantitative is relating to the size or amount of something. This includes the profit the business makes. This shows that Kunick did continue to make a profit. However, it shows that Kunick did not continue to increase profits as a plc. This may be one of the reasons for changing back to a private limited company.

As the public cannot see the financial state of the business, the will not be able to see any difficulties the business is having and so this will not effect the consumer. Previous, consumers may have turned else where for custom because of this. Qualitative relates to the quality of something. This is done by checking the quality of the televisions, playstations and stereo systems for example and checking the quality of the after-sales service. The quality of the service provided is checked by customer questionnaires and the customer’s opinion on the service they are being provided with.

The quality of the electronic products produced by Sony is measured monthly quality checks on random products. The number of complaints shows how well the products are made. Factors of production There are four factors of production; land, labour, capital and enterprise. To produce products and services, you need these four factors. Land is the sites which the business is located and all the natural resources it uses, such as gas, oil, coal and water. Sony has offices all over Europe and the world, making it an international company. It also has land for the factories where they produce the products such as televisions and playstations.

Labour is the workforce used by the business to help it run efficiently. For Sony, this is 6000 people in the UK and 180,000 all over the world. They are involved in different functions of the business including Manufacturing and Sales and Marketing. Capital is anything of value to the business, including machinery, buildings and cash owned by the business. For Sony this is the buildings, retained profits and equipment used by the business such as computers. Enterprise the idea to form a business is a certain industry and have the initiative to follow through this idea.

Sony was formed in 1946 by Masaru Ibuka and Akio Morita, who came up with the idea and invested capital into it. They employed 20 people and attempted to build their own products. It started with capital of 190,000 Yen, which in pounds sterling is about 1000. Combining the factors of Sony Corporation Combining the four factors of production (land, labour, capital and enterprise) leads to businesses being divided into functions. The major functions of a business include: Marketing- The marketing department deals with market research, retailers and distribution, customer service and promotional activities.

Human Resources- Also known as the Personnel Department, the Human Resources department is involved with recruitment, market share, liability, organisational structure, type of ownership, wages and salaries, motivating workers and industrial relations. Finance- The finance department: Record all financial activities undertaken by the business, List the businesses revenue, Monitor the expenditure of each department of the business Interpret financial data to help with decision making, Provides financial data for external bodies e. g. Inland Revenue.

Analyse costs incurred by the business to help businesses forecast production costs. Production- The production department covers all activities that must be undertaken to make the businesses products form the buying of raw materials to the output of the final product. Administration- The Administration department holds important information about the organisation, security and maintenance, public relations and support services. Research & Development- This department undertakes scientific research into how products can be developed and what is needed to fill gaps in the market for example.

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