Provide an introductory section that describes ways in which the use of teams in a selected organisation may help achieve aims and objectives. A key concept to include is interdependence. You should give appropriate examples to illustrate your discussion. Introduction This document will be produced using Microsoft word, with the use of internet and library resources to help research the different types of teams and how they can help achieve strategic aims and objectives of a chosen organisation. The business being used for this section is Thomas Cook air travel service.
Thomas Cook Group plc is a leading international leisure travel group, created by the merger of My Travel Group plc and Thomas Cook AG in June 2007. It is a successful enterprise with a portfolio of market leading travel brands across Europe and North America. The companies business aims and objectives are stated within its mission statement. All businesses have aims and objectives these are its purpose this tells us why the business exists and want it wants to achieve, these will change over time as some will be achieved and others will not, this is how a business develops.
Aim-A goal a business wants to achieve in the future for example increase market share and to become the world leaders. Objectives-steps the business needs to achieve in order to meet its stated aims for example make a profit this will help the business to develop and expand which could lead to them increasing their overall market share then gradually becoming the world leaders. These can also be found in the businesses mission statement that describes the businesses goals in a shorter and simpler way, so other people can understand them like the public.
Thomas Cook PLC Mission Statement The strategy of Thomas Cook Group plc is to continue to deliver benefits from existing cost saving and margin improvement plans already adopted by MyTravel and Thomas Cook; to grow revenues in existing and new market segments; and to deliver efficiencies from being part of a larger group. Thomas Cook has a range of air travel teams to help them operate effectively. They help provide a pleasant, safe travel service to its customers. The teams consist of small groups with a number of individuals, put together to deliver and carry out different roles.
There are two types of teams: Formal teams, these are created for a specific purpose. For example a marketing team is put together to research and obtain specific information for a business e. g. competitive behaviour. They will have set goals with a specific purpose to achieve. Informal teams, these are less structured and are developed instead of made for a specific purpose. For example, a group of friends decide to do something together, so they are known as a group as they are sharing the workload etc.
The teams within the Thomas Cook air travel service include the following: ground floor staff, cabin crew, pilot and other flight crew (stewards). The role of the ground floor staff is to greet passengers once they are landing at the destination; they are there to guide passengers to and from the aeroplane in a safe and orderly manor and to help where needed. In addition, they provide information such as travel, exchange rates, currency etc and other relevant information they may be required to know.
They help Thomas Cook achieve its strategic aims and objectives by providing excellent customer service as they are constantly dealing with the businesses customers and their issues and problems. In addition if customers find their staff approachable and useful then they will want to use their air line service again as they had a good experience with their staff, this would also help the business gain a good and positive reputation as customers will share their experiences with family or friends etc.
There is a lot of inter-dependency within this team as they all have mutual responsibilities and share a common set of principles with other. The internal teams within the air travel service such as the cabin crew and pilot have different roles to ensure a safe and pleasant journey. The cabin crews have different roles for each individual. There is a front of house and back of house cabin crew. Front of house show passengers the safety equipment and how to use them in case of an emergency, make sure passengers are strapped in securely and guide them through health and safety procedures/positions for landing and departing.
However the back of house team deal with the customer orders for food and drink, throughout the journey. They all have important roles to help achieve the aims and objective of the business. For example if the back of house got the food orders wrong or the front of house team did not cater for the passengers needs, then Thomas Cook would have a lot of unhappy customers due to having a bad flight because of their staff. This may result in customers going to their competitors for a better service and gain a bad reputation etc.
The cabin crews are the main employees that deal with the customers directly for hours on flights to different locations, they need to support each other and respect one another in order to have an effective team, if the members of the group get on and feel involved then this will show through the companies performance overall. Effective teams mean an effective business which will overall help achieve the businesses goals. All of the different teams within the air travel service of Thomas Cook PLC all have a lot of inter-dependence.
Because even though each individual have there own responsibilities they all work together as a group to help overall achieve the best outcome. Overall all the teams play a big part in making the business successful by helping achieve the businesses strategic aims and objectives, as they provide a safe, pleasant travel service to its customers so they enjoy their stay on the Thomas Cook airplanes, so they want to use their services again. Word Count: 1,016 words Section 2: Task 2. (P2) Your second section should describe key stages in the development of an effective team.
You need to include appropriate examples to illustrate each stage. Key stages in a developing team There are various stages a group goes through in order to be effective and to progress forward. However, there are issues that need to be resolved in order to move through the stages. There are interpersonal; group behaviour; group task/issues and leadership. These are all addressed through each stage of the group. The stages include forming, storming, norming and performing. Bruce Tuckman produced this model in 1965.
Examples of the different stages can be related to a class situation, when the class was separated into two groups of five, to help complete a class exercise on solving a set of yes and no questions to a given scenario. At first when the group came together my own interpersonal issues was inconclusive as I was confused at first about what we had to do. In addition, the group behaviour was polite, ambiguous and a bit superficial as we were all getting to know each other and getting used to the given situation.
At this stage we all gave our opinions and decided on our similarities and differences on each question, there was no leadership at this stage as we were all getting to know one another and listened to what each other had to say. This is called the forming stage a group goes through when they are first put together. However, when it came to deciding on the answers, there was conflict on what was right and what was wrong. I felt frustrated with the other members and wanted to take control of the situation. The group behaviour moved from similarities to demands and voices were getting louder.
Everyone in the group was bickering with each other, trying to influence and gain power over the overall decision. There was counter-dependence over the leadership issues. This means no one was in control as no one could agree or was willing to compromise so far. This was the storming stage the group went through. Alternatively we all calmed down and decided that we needed to work together in order to get in right and finish the task, so we started to follow a structure and agree on the correct answer, by negotiating with one another and decided as a group.
The group behaviour changed from anger to affection as we all started to compromise and sees each other’s points a view. This was a nice point as we were establishing order. The group was a lot more functional than before and I felt we were making progress as the team was reaching stability. There was more inter-dependence over leadership issues as we moved forward. This stage was the norming part of the group as we all learned to negotiate together.
Nearing the end of the task interpersonally, I gained affection for the other members as we all worked together and I felt part of something. The group behaviour was more collaborate towards one another and we grew stronger as a team and overall gained an insight as to what can be achieved when people work together. In addition, I found it easier to make a better judgment on the answers by working in a team with the other people’s views to help me. This is because we all weighed up the possible answers and came to an overall conclusion for each one.
At this stage, there was more productivity and team building. This was the performing stage and was inter-dependence on the leadership issues than before. Finally once the task was complete we all separated after we celebrated the success of getting the right answers by debating and deciding together, we tidied up the area and when back to our original seats and individual independence was regained. Overall, from the above information the different stages relate to the different behaviours and feeling towards the group.
The team moved from weak to being strong and from being polite to conflict to polite again. This is because when the group first came together everyone was getting to know each other and getting comfortable with the situation, then gradually each individual was comfortable enough to express their opinions. However as the group moved forward through the stages, bonds and relationships were built so there was more productivity and compassion for the other members. This gave the group the power to make an accurate decision based on their knowledge all put together.