Large production

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Cultural impacts have also been huge throughout the world. Many people see the process as the ‘Americanisation’ of the world, with a recent survey showing that more people were familiar with the McDonalds logo than they were with the Christian cross. This process is also supported by the dominance of the media which greatly affects peoples local and national identity – this identity is being seen as diminishing with increased globalisation.

Television, especially in Britain, is dominated with programmes from the USA such as Friends and Jerry Springer and Hollywood with its large production studios practically dominate the world film industry. However, globalisation has also led to diversification as many nations have become multi-cultural with the spread of immigration. It is now possible to get original foods from all over the world in one town. However, much of this immigration is people in search of the effects of globalisation – mainly employment, so despite people’s ethnic origin many become more ‘westernised’ once here, especially in succeeding generations.

Old barriers between nations have collapsed, with an increase in co-operation between many nations. But, this has also led to hatred of the western world (especially America) by many foreign nations. This is illustrated by the terrorist attacks of September the 11th on the stock exchange and the pentagon where people who dislike the ‘American’ way of life attacked what they saw as its heart – the centre for economy and the centre for its military, to which many believe is how the US ‘controls’ the world.

This has had a huge effect on our everyday lives with increased security measures and a fear of further attacks, and, has made the world a bit more aware that globalisation in its current form might not be good for all people. The last effect that I am going to look at is globalisations political effect on the world. Already mentioned is the fact that corporations now have huge political influence, diminishing the authority of any nation’s government and reducing accountability. Also now however is that a problem in one country can now have a large effect throughout the whole world.

Read also: Abercrombie and Fitch Mission Statement

According to the Prime Minister, Tony Blair, “Isolation has ceased to exist; many domestic problems are now caused in the other side of the world… poverty in the Caribbean means more drugs on the streets of Washington or London… conflict in the Balkans leads to more refugees landing on our shores”. This has led to reduced political borders between nations as well as economic. A good example of this is the European Union; in which any citizen can now travel freely between any member nation and in most cases only need one single currency as well.

In Britain, this has a large effect on us as our parliament is no longer supreme, with European decisions affecting us. This has led to many changes in Britain, such as the government can now be challenged at the European Court of Human Rights and many internal policies have been changed to align with the European equivalent, such as the rule that all ‘E’ numbers be listed on foods (E standing for European) and rules for Health and Safety at Work.

This lowering of national borders have led to problems becoming international problems, with organisations such as the UN set up to deal with major problems by an international consortium, such as famine in Africa and wars in the Balkans. In conclusion, globalisation has many affects on us wherever we are, both in our everyday lives and greater effects that we might never be aware of. Whether or not globalisation is a good thing or not is open to debate, with mass support and mass hatred, not only from those in foreign countries.

Many like the idea of globalisation, but not in the way that it is carried out with America taking the lead. No doubt this is an argument that will continue for a long time yet, problems and riots will still occur and many will also still reap the benefits.


Beck “What is globalisation? ” (1996) Abercrombie and Warde et al. “Contemporary British Society” (2002) The Guardian “Globalisation: Good or Bad? ” Thursday October 31, 2002

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