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We have started on the journey towards making Sainsbury’s great again. We began by listening to customers and colleagues, then looking into our stores to understand what is in the way of our delivery to customers. Our journey started with fixing the basics and will accelerate through getting better every day as we strive to achieve our goal. We will recreate universal customer appeal through giving our customers an ever improving shopping experience. This means we will look for ways to do things better every day. Improving availability is urgent and vital. Our stores must be clean and welcoming. We will be friendly and helpful to our customers. Queues must be minimal and our service counters second to none. We know that great service drives sales, which is our number one priority.

Our customers increasingly demand healthy, fresh, safe and tasty food and by being better than anyone in providing these we will create a key reason for our customers to shop with us. Our premium and healthy ranges will be the best available. We will become a part of our customers’ everyday lives, providing for their daily and weekly food and grocery shopping needs, as well as providing the ability for them to buy clothing and other products. Depending upon the size of a store and it’s location we will tailor our offer to meet all the needs of our customers.

Sainsbury’s Objectives. J Sainsbury plc is a leading UK food retailer with interests in financial services. It consists of Sainsbury’s Supermarkets, Sainsbury’s Local, Bells Stores, Jacksons Stores and JB Beaumont, Sainsbury’s Online and Sainsbury’s Bank. It employs 148,000 people. Our objective is simple; to serve customers well and thereby provide shareholders with good, sustainable financial returns. We aim to ensure all colleagues have opportunities to develop their abilities and are rewarded for their contribution to the success of the business. Our policy is to work with all of our suppliers fairly, recognising the mutual benefit of satisfying customers’ needs. We also aim to fulfil our responsibilities to the communities and environments in which we operate.

Our goal At Sainsbury’s we will deliver an ever improving quality shopping experience for our customers with great product at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday. This aim of Sainsbury’s suggests that if their customer are satisfied they will want to shop at Sainsbury’s more often and regularly, therefore, this will increases Sainsbury’s profit.

Sainsbury is a business which sells products, clothes and vegetables. J Sainsbury plc is the parent company of Sainsbury’s Supermarkets Ltd, commonly known as Sainsbury’s, a chain of supermarkets in the United Kingdom. In order to complete these goals or aims Sainsbury’s began by listening to customers and colleagues, then looking into their stores to understand what is in the way of them delivering or succeeding theses aims and objectives. Sainsbury’s states that their stores must be clean and welcoming and that they will be friendly and helpful to their customers. Queues must be minimal and their service counters second to none. They know that service drives sales, which is every businesses number one priority.

Customers increasing demand healthy, fresh, safe and tasty food and by being better than anyone in providing these Sainsbury’s will create a key reason for their customers to shop with us. Sainsbury’s have a lot of companies to compete with for example Tesco’s Asda, Morrison’s, Waitrose and Mark and Spencer. Sainsbury’s wish to become apart of their customers everyday lives, providing for their daily and weekly food and grocery shopping needs, as well as providing the ability for tem to buy clothing other products.

History Sainsbury’s was established as a partnership in 1869 when John James Sainsbury and his wife Mary Ann opened a store at 173 Drury Lane in Holborn, London. In 1922 J Sainsbury was incorporated as a private company. The first self-service branch opened in Croydon in 1950. In 1973 the company was floated as J Sainsbury plc in what was at the time the largest ever flotation on the London Stock Exchange; the company rewarded the smaller bids for shares in order to create as many shareholders as possible. Today the family retain at least 14% of the shares.

Map1 This map shows a map of Muswell hill. Muswell Hill is a suburb of north London, mostly in the London Borough of Haringey It is situated 6.2 miles (10 km) north of Charing Cross. Muswell Hill is in postal district N10 and the area is mostly in the Hornsey and Wood Green constituency. MAP 2 Nearest Transport link Tube: east Finchley (1.54km) Railway: Alexandra place (1.77km) Airport: London City Airport (16.62km) Neighbourhood profiles are based on ACORN classifications, which describe the type of neighbourhood a postcode has been matched to, not the specific postcode. Since most postcodes include a mix of people, the description will never be exact.

Neighbourhood profile This is a profile for the central postcode in N10 which is N10 1Prneighbourhood profiles vary significantly from postcode to postcode. Often, many of the people who live in this sort of postcode will be well-off professionals living in larger houses and converted flats. These are known as type 13 in the ACORN classification and 0.87% of the UK’s population live in this type. Neighbourhoods fitting this profile are found in many urban areas of the UK, but particularly in London (Kensington and Chelsea, Wandsworth, Ealing, Richmond-upon-Thames and Fulham). Edinburgh and university towns such as Durham, Oxford and Cambridge. Here is an overview of the likely preferences and features of your neighbourhood:

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