Future operations

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Disney, Inc. has continually seeks out opportunities that would influence there future operations. The Disney organization has put its various ventures into four main business groups: parks and resorts, media networks, studio entertainment and consumer products. Some examples of Disney’s parks and resorts group include its cruise lines and sports teams. The theme parks division has a reliable source of income for the corporation, taking in a $7 billion from its hotels, resorts and amusement parks in 2003.

Disney’s theme parks include Walt Disney World, Disneyland, Disneyland Paris and Tokyo Disneyland (Disney doesn’t actually own Tokyo Disneyland, but does earn hefty royalties from it). Other attractions include the Magic Kingdom, EPCOT, Disney-MGM Studios Theme Park and Disney’s Animal Kingdom (all located within Orlando’s Walt Disney World Resort). The Florida Park also features the Downtown Disney Marketplace, where the company also operates a 16,000-square-foot toy store in partnership with Hasbro.

Every time Disney set there eyes beyond what the “Norm” was, the imagineers found something new to build on. In the summer of 2002 saw the opening of Disney’s Beach Club Villas in Florida, consisting of 208 units spread over five “wings. ” The villas are “inspired” by mid-Atlantic seaside homes built in the early 20th century. Each of the studios, one- and two-bedroom villas has either a pool or garden view. Trends show that when Disney purchased ABC, a major selling point for the deal was the acquisition of majority ownership in ABC’s crown jewel, all-sports cable network ESPN.

The channel is one of cable’s top rated operations, has two spin-off networks (ESPN2 and ESPNews), and is providing Disney with the opportunity to take on main rival Time Warner on a new front. ESPN’s success is especially relevant considering the low to which ABC has sunk. In 1997, ESPN Magazine was launched. Disney’s 2003 media networks revenue topped $10 billion. Over the last several years, Disney has purchased partial ownership stakes in networks such as A&E, The History Channel, Soapnet, E! Networks and Lifetime Television.

In October 2001, Disney acquired Fox Family Worldwide for $5.2 billion, and renamed it ABC Family. Conclusion In conclusion there were factors that need to be considered when running an organization successfully. To assure the success he or she must know how the five functions: Strengths, Weaknesses, Opportunities, Threats and Trends, (SWOTT) work for Disney. The Walt Disney Corporation has obviously used these functions of management to become one of the most successful corporations today and is used a model for other organizational giants.


Bateman, Thomas S. ; Snell, Scott. 2004. Management: The New Competitive Landscape. Retrieved from the World Wide Web https://ecampus.phoenix.edu

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