Endorse products

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In this ad many things are used to make people pay attention to it. Luxurious materials and the people that seem to enjoy all those things make consumers want to buy this drink because not many people live a life as seen in the ad. In conclusion, magazines and advertisements know what people want and that’s how they sell themselves. Of course, most people don’t pay any attention to the ads in the magazines they read. I think ads are made to somehow work on your sub conscience.

We may not think we’re giving any of our attention to the ads, but when we are out shopping we’ll notice products from certain ads. And more than likely gravitate more towards those products rather than products we have never seen or heard of. We see ads in magazines and TV commercials almost everyday. This repetition plants a picture in our minds, so when we go shopping we think of the product happens to be. I don’t think this will ever change, because we will always read magazines and watch TV, and they will always have a multitude of ads to show us.

The more money a company has, the more it can spend on advertising, and the more money it will make. The impact of advertising on our society is a fiercely debated topic and has been, since the conception of advertising in its most basic form. There are negative and positive impacts upon society, both socially and economically, from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts.

There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy. There are a number of proven ways to persuade the consumer that he or she needs the product being advertised. These methods of persuasion, instead of concentrating on the actual product, usually concentrate on the benefits that will be brought to the consumer. These benefits may include the hope of more money and better jobs, popularity and personal prestige, praise from others, more comfort, social advancement, improved appearance, or better health.

For example, an automobile advertisement, as well as mentioning the mechanical attributes of the car, would most likely focus on the excitement, prestige and social advancement it may bring the buyer. This social advancement is very often sexual, or involving attraction of the other sex- so the car advertisement may also mention the glamorous women/men that the consumer will attract with his/her fancy car. Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning.

Appeals and environment are also particularly important because they are the base on how to draw the public into buying the product. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

Advertising also encourages people to buy products by making them think that purchasing and consuming are the major activities of their lives. It is said to also evoke fears of inferiority upon the consumer by depicting the ‘normal’ person as young, attractive, wealthy and successful. This may encourage a person to act on his or her desire for success and, for instance, go out and purchase that particular brand of make-up or perfume hoping to emulate the seeming success of the person depicted in the advertisement.

In opposition, advertisers state that the public is intelligent enough to, and quite capable of, making up its own mind and will definitely not buy anything they don’t want or need. People are not inclined to be swayed by false claims that they need a particular product, and will usually be very discriminating in what they take as being true, when it comes to advertising. In fact, advertisers would say that there are many positive social impacts on our society from advertising.

Advertising can be used to increase awareness in society about particular issues, and in so doing, becomes a form of education. Anti- drug advertising such as “It’s ok to say NO”, is just an example of how society uses the advertising industry as a means to promote public welfare. As well as social benefits, there are economic benefits experienced by society, as a result of advertising. Without advertising, the media, including newspaper, television, radio, etc, would be much less vigorous.

Advertising provides revenue for commercial mediums that would otherwise need to be funded by the actual consumer of these mediums. For example, a newspaper would cost up to three times as much (since advertising provides two thirds of the revenue of the print media), or all television would be pay-TV (since nearly all revenue for television is provided by advertising, while the consumer provides no financial support except for providing the service of watching the advertising messages).

So we can see a major economic infrastructure based around advertising, in which the big companies fund and subsidize the commercial media by way of advertising. The price a consumer may have to pay to receive very cheap, or even free news and entertainment may include sitting through a 30 second advertisement break while watching a prime-time television program, or flicking a couple of extra pages in a magazine to move through the advertisements to get to the articles. Advertising is so important because it is extremely difficult and impractical to attempt to bill the consumer directly.

Some may argue that the economic drawback of advertising in our society is that it raises the price of goods and services. The basis of this argument is that, while companies subsidize the mass media with advertising, we, the consumer, subsidize advertising by paying a grossly increased price for heavily advertised goods and services. For instance, a soap costs under 12. 000 to produce, but the consumer might pay around 20. 000 lei. A large proportion of the difference obviously supports the heavy advertising television and print media campaigns.

In response to this argument, it can be said that advertising stimulates a much more active economy, with vigorous competition between institutions, and higher buying rates of products that leads to lower product costs for the consumer anyway. The effects upon society brought about by advertising come in mixed forms, depending on the purpose and execution of various campaigns. However, society as we know it is based very heavily upon advertising, and the negative social and economic impacts is not serious enough to outweigh the many positive social and economic effects on our society.

Advertising Rules Advertising Rules Mr. Royko’s decision not to endorse the Mexican restaurants is solid because he is following his own beliefs and ethics. People should make their own decisions of a product. Also, if he did endorse the restaurant by eating the taco he would be being dishonest to the viewers of the commercial. In his decision to not endorse the restaurant, Mr. Royko is following his own moral ethics. Often people watch television commercials and see products being endorsed by celebrities such as Shaquile O’neal endorsing Taco Bell.

The viewers are lead to believe that the famous support these products and that by buying them will make them a popular person too. Often the celebrities that endorse products only do so for the money and do not stand behind them with any guarantees or actually using the product themselves. In a basic sense, the celebrities are lying to the people that they are trying to sell the product to. When television viewers see Shaquile O’neal biting into a taco, they are lead to believe that he eats there and likes the food.

This advertisement also leads the viewers to think that if a superstar like him eats there that the food must be good and so they decide to go there based on the thought the Shaquile O’neal might think that the food is good even though he never says so. The thought never comes to mind that maybe they should talk to someone that has eaten there and ask them how the food tasted or if they wold recommend going there. In Mr. Mike Royko’s case he does not wish to endorse the Mexican restaurant chain because he does not like Mexican food and also does not want to imply to the television audience that he is recommending it to them.

He would rather not do the restaurant commercial and not make the money than to do it and give a false impression to the audience of the commercial. People should rely on their own standards to make the choice about a product and not the image of someone else that does not have the same taste or desires that he or she does. When thinking about advertising a product, people should also think about their own moral beliefs and ethics. The product should be something that they would be willing to back and support without having any reservations about it.

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