CCA currently employs more than 15,000 people and has access to 265 million consumers through over 700,000 active customers. The recruitment process is moderately straightforward. Positions can be found and applied for online. A psychological process may be used to narrow down the correct applicant for the job, which can consist of a number of different components including verbal and numerical testing. At CCA good development consists of 70% on the job experience, 20% exposure and 10% attending courses.
CCA focuses their efforts on recognising the role that customers, consumers and the community play in ensuring the business is sustainable at every level. CCA places great importance on ethical and legal aspects of employment relations and has introduced a number of policies to guarantee the health and safety and to ensure the company provides a discriminate free workplace. CCA has introduced comprehensive occupational health and safety policy for all its workplaces and has also introduced a Working Together Policy to eliminate discriminatory work practices.
Financial As of the 31st December 2009 Australia’s trading revenue was at 2,759. 4 million. Carbonated beverages were 56% of the market share followed by bottled water which had 45% of the market share. The net profit for the first six months of 2010, was a record net profit of 212. 7 million. From the years of 2006 to 2009 there has been a dramatic increase of 166. 6 million in net profit. The Australian beverages business delivered another excellent result in 2010, with earnings before interest and tax up 9. 6% from the previous year at a price of $272.8 million.
The strong result was delivered despite the less favourable consumer environment experienced that year. The brand delivered volume growth of almost 3%, from new pack options including the 450mL grip bottle, portion control packs and frozen coke. In 2006 CCA’s managing director, Terry Davis announced three core financial objectives for the company which included earning growth of 10-25 percent per annum, earnings per share growth of 12-15 per cent per annum and return on capital growth of 1-15 per cent per annum.
Conclusion Through the use of the four key business functions; operations, marketing, employment relations and financial aspects CCA has developed a successful company that continues to grow. The choice of factory locations has ensured CCA is able to efficiently deliver to its product to distribution channels. CCA’s marketing strategy has achieved great results in recent years and the company is the leading carbonated soft drink producer in every country it operates.
CCA has also achieved sound financial achievement performance in recent years and the company’s management team is continually searching for ways to faster growth and boost profitability. Their swift response to changing influences on employment relations allows CCA to further its organisational goals while maintaining effective employee relationships. Overall, CCA must continue to respond to changing businesses developments to maintain its high success in the future.