Employee of B2B

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I am an employee of B2B, a computer magazine aimed at IT managers in business, I was asked to produce an article describing the online activities of three different organizations. My first task was to describe the selected businesses and the sectors in which they operate. Business Ownership’s, Many businesses can be classified in different ways according to the type of ownership it may have. Businesses can either be voluntary, private or public sector. Below are the different types of businesses:

Sole Trader, Partnership, Private limited company, Public limited Company, Co-operative, Non Profit or a charity company and Franchise. The economy of today is divided into three sectors, which are called voluntary, private and public sector. Voluntary sector The Voluntary sector consists of mainly of non-profit making organizations this is an organization that does not to financially reward the owner. The objectives of these types of organizations are non-financial. Public sector is the part of the economy where the government or local authorities provide goods and services.

These goods and services are sometimes provided free and in other cases, consumers have to pay a price. The aim of public sector activity is to provide services that benefit the public as a whole. This is because it would be difficult to charge people for the goods and services concerned or people may not be able to afford to pay for them. The government provide these goods and services at a cheaper price than if they were provided by a profit making company. The public sector accounts for about 40% of all business activity.

Private sector consists of business activity that is owned, financed and run by private individuals. These businesses can be small firms owned by just one person to large multi-national businesses that operate around the world (globally). In the case of large businesses, there might be many thousands of owners involved. The goal of businesses in the private sector is to make a profit. EasyJet is renowned for its aggressive promotion of Internet booking. Internet is the most cost-effective distribution channel which cost less than 75p to handle a consumer compare with 30 handling cost of telephone booking (Rigby 2004).

One of easyJet achievement is to successfully implemented and promoted Internet booking to the 95% which is the highest percentage among its competitors. It is therefore an opportunity given to easyJet to exploit the Internet to increase sales and profits. The Internet is highly penetrated through the UK households with 36% increase between 1998-2003 (Mintel 2004). It also aids the airline by making e-ticketing possible. The opportunity is further manifested with the growing number of broadband users in the UK.

Currently, there are 5. 3 millions broadband users in the UK which is 7. 5 connections per 100 people (BBC 2004b). Broadband Internet will enrich online purchasing experience by reducing search time and processing time which are favourable to pure-play such as easyJet. E-Bay The online auction industry offers marketplaces where buyer and seller meet to trade various products. Advantages of online auctions are: a wide community, broad product range, lower search and transaction costs and, compared to fixed price, a lower price.

Therefore, a win-win situation is created, with benefits for buyers, like making a good deal and the auction feeling, and benefits for the sellers, like obtaining a good market price and being able to sell dispensable inventory. Some auction sites list a broad range of products on their site, and other specialize on niche products. Apart from that, the industry can be divided into three segments: Business-to-Business, Business-to-Consumer and Person-to-Person (Consumer-to-Consumer), with either businesses or consumers as market participants.

Online auctions are one of the few profitable E-Business Models, and make up nearly 10% of all revenues created in E-Commerce. Sainsbury’s home shopping Order & Collect: Sainsbury’s remote shopping trials began in 1995 with an ‘Order and Collect’ service at Sainsbury’s Solihull store. Customers used a personal catalogue to order by fax and then collected their orders from the store. Order line: Sainsbury’s Order line service began in March 1998. Following trials and research, Order line was trialled at nine stores in the London area.

‘Sainsbury’s to you’: Spring 2000, Sainsbury’s re-branded its home shopping service for existing customers in the London area. ‘Sainsbury’s to you’ represents a more personalised online service with a new look website (www. sainsburystoyou. co. uk). The site greets customers by name and has the facility for customers to create and save their own shopping lists. With a more powerful hardware package, the service has cut the time spent ordering groceries online at Sainsbury’s by half. The re-branding also included the introduction of new-look delivery vans and staff uniforms.

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