Electronic and non-electronic methods for communicating business information
I am going to outline the different types of electronic and non-electronic methods of communicating business information, using examples for different types of audience. Age and Attention Span The majority of younger people can not concentrate for a long time compared to older or more educated people who can focus or listen for a longer period of time. Younger people respond more to videos, images and PowerPoint presentations, whereas older people might prefer to read reports etc.
Age, gender and ethnicity Interacting with the audience by reflecting on their ethnic background, gender, interests and their experiences is an effective way to illustrate your explanations. Special needs of audience Accessibility Large fonts in leaflets, PowerPoint presentations etc should be used for people who are partially sighted. In relation to visually impaired people, colours like green and yellow should be avoided. People who have a hearing disability should be sat at the front of the audience, so it is easier for them to lip read the person or people who are speaking. Some people who have mobility problems, such as wheel chairs need to have enough space for ease of access; therefore chairs along the side should be removed. Finally audios should be played for people who are visually impaired or blind.
Readability It is important to know who your audiences are, this is looking at younger or older people. Younger people may prefer to have simple language than something that is difficult to understand, but older people may understand the language of technical terms and phrases. Interest Most people lose interest so it important to get key points across quickly and explain the topic that is r elated to the audience. Sometimes to be humorous can help to maintain interest but if no body laughs at your joke then it will put the audience off, so it is important to know when to be funny. Also to interest your audience you can put up some activity for them to do and this will help them engage with you. Also involving your audience, for example, by giving them an activity, will keep them interested.
Legibility There is numerous ways to make a document legible to the reader, including the following: White space- It is vital not to have pages full of writing as this will become a barrier for audiences to read the message. Font- Some fonts are readable but not all, so Times New Roman, Tahoma and Arial are easy to read. Font size- A small size can stop legibility so size 12 can be a good standard. On the other hand size needs to be changed in PowerPoint presentations and overhead transparencies to size 18 or 24 as this will look big on slides but look good when on slide shows. Colour contrast- Light text on dark background or vice versa is known to be best for most people especially those visually impaired. Black and white is often a really good choice.
Line spacing- Spaces between lines and wider spacing is better to read. Distraction avoidance If your message is important then it is vital to make sure you and the audience are not distracted. There maybe people who will arrive late so, it is often a good idea to have someone outside to allow late comers into the presentation without any disturbance. Lastly, make sure all mobile phones are off including your own. Business and industry- related experience and knowledge Some people who do not have experience will need the basics explained to them, but if you explain the basics to people who already have experience in the related are, they will see you as patronising and may not listen, so when you come to your main point your audience will already have lost interest.
Electronic Methods of communication Touch Screen are often used for informative points, or to create easy to use interfaces for customers. Supermarkets use self-service tills that are touch screen. This allows the customer to select and purchase goods themselves instead of queuing up to be served by a member of staff. Touch screen can be expensive to install from the beginning but it will be ideal in the long run as it can save money and it will not be assessed by an employer. Touch screens can be used outside of the business hours and it is good to display information that can be accessed very quickly without any help needed.