E-commerce plan

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I will be producing a plan report aimed at the management of Price Brown Partnership. Price Brown Partnership is a Qualified ‘family’ Real Estate Agency established in Mojacar since 1984. Price Brown Partnership was the first British Professionally Qualified Real Estate Agents to practice in the area. As members of a prestigious professional institute, their aim was to set a standard of ‘Caring’ in the interests of their clients, offering them a free after-sales service.

They have an earned respect of the local people by delivering an efficient, honest and straight forward service, they were chosen by them to sell their property, and purchasers were recommended to seek their advice and guidance. Consequently, it is now the one of the foremost offices in the Province. Price Brown has properties that are close to the beach and others further back. Some that is near to the village and others out in the countryside. They have townhouses and villas in adjoining areas and on the hill side.


Mojacar is located in the province of Almeria which sits between the provinces of Granada and Murcia/Alicante. 3100 hours of Sunshine a Year Almeria offers the best climate in the whole of Spain, warm and dry throughout the year, with little rain and a large number of hours of sun a year. Temperatures reaching no lower than an average of 13� C in the winter and no higher than an average of 25� C in the summer. A perfect all year round climate. Mojacar is a unique blend of mountains and valley areas sheltering the beach and the sea. Mojacar is also a very popular destination for holidays it is actually one of the top ten destinations in the world. That’s why is been an ideal for Price Brown Partnership business to operate in this geographic segment.


The benefits of introducing e-commerce

The benefits are, it is easy to identify the benefits of e-commerce individually, but they look even more impressive when they’re all lumped together. First, your customers have access to your business 24 hours a day, 7 days a week. People from all over the world can visit the Price Brown partnership. The impact of large amount of people visiting your web site is it may lead to an increase of sales. The increase in sales may lead to the development of Price Brown partnership. That can open up new markets and make it easier and more efficient to do business with your existing customers, too.

Marketing is also a benefit to the Price Brown Website it can give a competitive advantage, it can promote all the, services through search engines such as google, and villa and pricing in one place and you can update it quickly and easily. You can update your electronic brochures without going to a printer. Visitors can check on availability, request more information, or place an order. By sending e-mails by Doing business via the Internet has been a smart move for lots of businesses but not for others.

As people visit, the Price Brown site you could collect information about your customers and, with their permission, establish an e-mail dialogue to share information relevant to both of you. Online communication can help you improve the services to meet your customers’ needs too. By having good communication leads to a development of e-commerce and this can have a positive impact between customers You can track customer satisfaction and create a feedback loop to obtain ideas for new services that otherwise might be overlooked. How this can be done is adding links such as E-mail.

Valuable marketing information could be derived from the hits on your website. You can see what people are most interested in, you can collect details about the visitors (using registration forms and, perhaps, ‘cookies’) and you can use feedback forms. Don’t overlook the importance of attracting visitors to your site and making your content ‘sticky’ to keep visitors on the site and encourage them to return.

The Internet is providing a new way to do business electronically-commerce is revolutionising the way businesses transact with other businesses and with customers. It gives you the edge over your competitors, so the Price Brown Partnership could sell more villas and rent more than their competitors in order to increase development. Inexpensive start-up cost it costs a lot less to start selling online then it does to open a shop on the high street.

The e-commerce system allows you to get a feel for the potential of Internet selling, without the need to spend vast amounts of capital to obtain this. As the system is set-up, within the standard charges for our normal web sites, you pay no extra for us to do this for you in the first place. Your customer places orders over a secure Internet connection. You are automatically notified by email when an order has been placed. You collect customer orders from a secure server directly and then process them offline through your normal credit card or banking facility (if you do not accept credit cards, the system allows for cheque or money order payments also). The system can be linked into on line authorisation banks if you prefer (these Merchant Banks will charge you a percentage of your turnover and a monthly rental or a set-up charge for their services

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