Customer credit

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The benefits that I am offering are ones that are already offered by the local competition. This is because not one store offers all of them and my survey showed which ones where the most important. The reason that I will not be offering interest free credit is that this would loose me a lot of money. Instead I will let the credit be taken of by a third party, but hopefully the opportunity of credit would bring in extra sales. Each and every product must have good strong brand that makes it recognisable to people. A very strong brand is Coke a Cola brand, as the colours, shape of cans, and lettering tell the buyer what the product is.

The characteristic of the brand comes from the products physical features of the product. This means the taste and the shape of the product. These are created by the manufacture through adverts and packaging. People talk the products consistency the quality, but its design, and adverting campaign. Is image Important? The image of the product is the way that the public see you product. Your product could have a negative or positive image, this depends on how the product is advertised and presented. My Image- The image of my product will be taken care of by the manufacture, but I will make sure that my store is a sort of brand.

This is would help people to remember my shop. I plan to create my image by a good advertising campaign, and by offering a good service. This means that firms have to think very hard about there packaging, as they must considered the advantages and disadvantages of there packaging. To help decide what type of packaging I will used I carried out research into existing packaging. I found that current packaging was bulky. My packaging: My packaging will be what the goods are supplied in by the manufacture. This is because they will have spent lots of time and effort on designing the best packaging.

For accessories I will supply bags that carry my logo and shop names along with other information. This would be: opening times, services available, and special offers. It would be impractical of me to use television as a form of advertising, as I will only have one shop in a local area, and television is not good to advertise in the local area. Also the cost involved in creating the advert, and putting it on television is enormous. This would mean for me to run the advert more then once I would have to cut things for my business like customer benefits, and opening hours.

Radio would be a better option but as I only have one shop, it is not a good method to use at this time. This is because the advert will be heard by the whole of London, buy I am only at the moment targeting at the Harrow area. Local papers are a very good method in my case, but this will depend on the results of questionnaire that I carry out. A magazine is not suitable as they are normally national. A other very good method would be adverting on local transport, as they will be seen by people in the local area. This will also depend on the results of my questionnaire.

A mail shoot I think would be a good method as I can target a specific group, and it is very cheap, but this will also depend on my research. Advertising in a local cinema would be a very good method, but I because it only goes to a limited number of people I think it is not that good. Also as films are normally seen by young people, this is a disadvantages as they often have the least money. The method of advertising that I am choosing has little effect on the local area. The only effect that there is that the leaflets that are delivered are just thrown away damaging the environment.

My conclusion is that the best method for me to use is poster bill boards on public transport. Even though more people have access to a television, this media is not suitable for my business. I will also use leaflets as this would mean that I could put in coupons for the reader. Also that I should use bright colours in my advert, as my leaflets should have a distinctive shape. My method of adverting and cost- I will advertise on the local transport system 98 per month, for a small advert on the back of a bus.

The leaflets that I will produce will cost 25 for a 1000 delivery, and printing costs vary. My advert- My two adverts will look like: The first adverts is the one that would be placed on buses. The advert is brief, and shows some information about opening times. The advert is brief as there may not be time to read it. The advert has the logo of brands so that people know what brands I sell. The second advert is in a round shape as I hope that this will catch a persons attention. It has the same colours, and style of the other advert so that people will remember them.

There is also a discount if you show the advert on one purchase, this is a way of getting people into the shop. Promotions A promotions is not run for a very long time, they are used to help the adverting, and to get existing and new customers to buy the product. This is only ever used for a short time. A example of a promotion is buy on get one free for a certain time. There are many ways of promoting a product they are: Money off This is where you offer money off your product so to attract customers. Coupons could be used, these can be in leaflets, or come in a previous product that you buy.

A other way is where there is a discount in the whole shop and no coupons are needed. The idea of these are to get the customer to buy your product. Gifts These are normally used to get kids to buy a product. The gift can come in to ways, either in the packet its self or by collecting coupons. The coupons would be collected over time then exchanged for a toy or gift, sometimes money is also needed. The idea of the coupon is to get the person to buy the product more then once. Then when the offer is over that the person continues to buy the product.

Competitions

This is where the product that is brought will being running the competition To enter the competition you need to get a form by buying the product, the prizes that can be won normally cost a lot. This gives the person a reason to buy the product. In store displays/demos This is where there is a in store demo of the product in use, or there is a special in-store displays. The idea of these is to incise the customer into buying there product. Free samples This is when a free sample of the product is given out, this can either be in the store or posted through your letter box.

The samples can also be given out when you buy other products. This method of promotion is mainly used to promoted food items, perfumes, drinks, and shampoo’s. After sales service This is very important were very expensive products like televisions, kitchen appliances or computers are involved. A person who buys a expensive product will be influenced by a warranty, this is because a customer wants to know that if the product goes wrong in a few months they can get it fixed. After sales support can make person by from a specific shop just for the extra warranty.

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