Create a profit and to gain customer satisfaction

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On the 25th of November we went to Chelsea village. We visited the Chelsea Mega store and looked around the football stadium. Then we toured around the stadium and saw models of the two mini stadiums one old and one new. We looked around all the stands and visited the press room. We also toured around the changing rooms. Introduction of valley grown salads As part of our business studies assignment we visited valley grown salads. Valley grown salads are suppliers of high quality fresh produce from around the world to leading U.K supermarket clients. Valley grown salads, a family business founded by brother’s jimmy and Vince Russo, has been growing a reputation for quality over the last two decades. Valley grown salads now supply produce twelve months of the year. The company has used its knowledge of the Mediterranean growing region.

The activities of Chelsea Village The view from a helicopter, Chelsea village hotel can be seen, and the football pitch. Facts of the stadium The current capacity of Stamford Bridge, Chelsea football club’s stadium, is 42,522 and the ground has gone from being an oval shape to 4 sided pitch. Stamford Bridge is currently the largest football stadium in London and one of the best stadiums in the country and Europe. Other Chelsea-owned businesses on site

As well as all the work on the stadium itself the whole 12.5 acre site has seen the building of Chelsea Village. A leisure and entertainment complex housing 2 four star hotels, 5 restaurants, conference and banqueting facilities, nightclub, underground car park, health club and business centre. It has come a long way since the original football stadium was built in 1876. The activities of Chelsea Village I have discussed the stadium and the other businesses but what are their activities?

Chelsea F.C and businesses obviously aims to create a profit and to gain customer satisfaction or ‘goodwill’ businesses like the burger bars aim to provide high-quality fast foods for the fans and to create a profit. Chelsea village F.C aims to win all their major trophies and tournaments, for example the champions league or the FA cup. If they fulfil this aim then they will gain a profit from prize money and so on.

The role of the Chelsea stadium is to make a pleasurable experience to the fans and the footballers, for example Chelsea F.C have inserted under pitch heating so if it rains the pitch will be playable later – this is to avoid disappointments to the fans and the players. Match day is important for both fans and players. Fans get on the correct side of the pitch and there are facilities available e.g. burger bars etc. the players get changed in their changing rooms; Chelsea’s changing rooms seem much nicer than the away teams! Then they are ready, there are live TV broadcasters from sky sports or Chelsea TV to record the footage to fans at home.

Before the match security guards are brought in for a deterrent to football hooligans. After the match it’s the big cleanup – 40,0000 persons litter all over the stands need to be cleared up for the next game or stadium tours. Then it starts again, there are many games a year from the FA cup to the Worthington cup. To get into the champions league means potentially a lot of money involved, Jose trains his team hardest at this point to keep them in good form to win. Chelsea F.C have their own stadium as a means of training however, Jose has recently bought a new training ground at Cobham in Surrey but sessions are not open to the general public at the managers request. Special open days are organised at Stamford Bridge when fans can see the team train.

The role of the 2 Chelsea village hotels is to provide one of London’s most prestigious health clubs and spas. The Club’s 40,000 foot of space is totally dedicated to offering its members, weather fans or footballers, the ultimate in fitness and relaxation. There are 273 four-star, air-conditioned rooms, with high-speed internet, and 21 conference rooms and five restaurants and bars. Restaurants include a fish-only restaurant and a grilled only restaurant, the role of these is provide a selection of fine diners for the wealthy executive fans or business men/women. The overall hotel has an excellent service and entertainment opportunities.

This modern hotel has rooms for contemporary style, and a new executive lounge. On-site parking for 180 cars is also available. There is an underground nightclub adjoined to the stadium it self it is called the ‘Purple Nightclub’ it has been described as ‘Chelsea’s most exciting nightclub’ Purple ‘s luxurious venue can occupy up to 600 people, this is for the wealthy business people/fans.

The role of the Chelsea village Mega store is to sell products, merchandise, only related to Chelsea football club weather it be the Chelsea football game or the Chelsea F.C’s latest football strip. There are other businesses, for example, burger bars that are there to sell fast food to the hungry fans of Chelsea F.C and the away team. Chelsea football club also has financial services to offer to their fans, not only the fans but anyone can acquire a Chelsea football club credit card, this may be more a fashion statement than a credit card but their rates e.g. their APR rate are reasonable. They also do savings and mortgages.

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