Brands – Consumer Behaviour

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Evaluate each of the changes in the context of J. N. D: “Coca-Cola Deleting ‘Classic’ From Coke Label” – Coca -Cola did succeed to remove the word ‘classic’ from its coke label without much noise and “bad attention”.

Coca Cola silently removed the ‘classic’ by shrinking the font size in the last decade, and succeeded to not change their world famous label without much notice.

The J. N. D was successful and effective, and they changed the label without losing the existing, easy and instant consumer recognition of the Coca-Cola Coke

Heinz Ketchup Waves Goodbye to the Gherkin” – Heinz Ketchup were effective when changing their label from focusing on a gherkin to focus on a fresh ‘grown not made’ tomato.

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