Brands – Consumer Behaviour

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Evaluate each of the changes in the context of J. N. D: “Coca-Cola Deleting ‘Classic’ From Coke Label” – Coca -Cola did succeed to remove the word ‘classic’ from its coke label without much noise and “bad attention”.

Coca Cola silently removed the ‘classic’ by shrinking the font size in the last decade, and succeeded to not change their world famous label without much notice.

The J. N. D was successful and effective, and they changed the label without losing the existing, easy and instant consumer recognition of the Coca-Cola Coke

Heinz Ketchup Waves Goodbye to the Gherkin” – Heinz Ketchup were effective when changing their label from focusing on a gherkin to focus on a fresh ‘grown not made’ tomato.

Tagged In :

Get help with your homework

Haven't found the Essay You Want? Get your custom essay sample For Only $13.90/page

Sarah from CollectifbdpHi there, would you like to get such a paper? How about receiving a customized one?

Check it out