Communicating in Business

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All businesses rely on different types of communication to help the business function/run effectively. Things like ICT, written communication, telephone, memos, face-to-face, pagers and staff communicating with each other. All staff in a business needs access to suitable information in order to do their job effectively. Businesses rely more on ICT than any other form of communication. There are different channels of communication i. e.internal and external, which are people inside or outside a business.

There are other things like upward and downward communication, which is where communication within the structure flows up and down the organisation freely. Lateral communication is where departments and functions within a business must communicate together and co-ordinate activities to ensure the business works effectively. ICT is the more modern form of communication and is more reliable, quicker, more convenient and also versatile.

Businesses have to keep up to date or communications will break down and the business will not be able to function effectively. Tesco have benefited from modern day technology because they are able to give their customers more and provide a better quality and service which with the help of technology can help improve on customer care and service. If tesco didn’t have the technology they have things would be slower, they would not be able to offer and savings to their customers like buy one get one free.

All transactions would have to be manually inputted which would take longer and also it would take longer to re order stock because that would have t be manually sorted and would make things much harder and tesco would not be able to meet the objectives they set as a company. 5. 1 Internal communication ICT has a big effect on internal communication because this is all the communication that is kept within a business. Also ICT is used for planning, monitoring and auditing store operations. With Tesco ICT played a big part in the planning and development of new stores and going multinational.

Tesco use ICT to monitor which stock is going where, this would also help in other businesses and be an internal factor of the business. Also an internal source of the business is barcode scanning this is fast, easy and less time consuming to the customer. Accurate pricing will be a benefit not having to manually enter prices as with barcode scanners. Accurate pricing will also be a benefit to people so they don’t have to enter them manually. As with barcode scanners there are benefits to the customers and to a business like Tesco. Benefits to Tesco are they have improvement over accuracy; most errors from cashiers have been removed.

There will be a limitation on fraud, they can improve on customer service and re-ordering can be more accurate because they know what stock has been purchased and what is left instore. There is also improved productivity prices do not have to be on all products but can be placed on the shelving units below or at the side of a product. Advantages to the customer are the timing is better it is 15% faster than the manual entering of prices. Promotions have been introduced and more can be offered to customers like buy one get one free.

Customers can have itemised billing with product details and store contact details on also any loose products bought can now be weighed at the checkouts. ICT plays a big part in the communication of stores i. e. keeps check of all stock in all stores and then staff knows what and when to order. Computers calculate what stock to order because it uses the stock levels and stock sold. Another way of communicating with staff and the aid of ICT is using CCTV within the business. Close circuit television (CCTV), as it is known is a very good way of communicating and checking things i. e. looking for people that are stealing products.

External Using ICT to communicate externally is where say Tesco communicated with their suppliers. Factors of external communication could be writing a letter thanking a customer for opening an account or purchasing a store card. Communicating externally is where businesses come in contact with people like customers, shareholders, suppliers and other businesses. Also a business can communicate externally by sending a customer a sales invoice to be paid. You could place a job advert for a sales assistant this would be communicating with potential employees. Banks are another external function.

Tesco would interact with the bank when they have any outstanding bills or to look at there financial records i. e. profit and loss account and balance sheet. Businesses can now use ICT and the Internet to set up a website for the business i. e. Tesco customers are now able to shop online instead of going into the shop. The Internet is also a way of businesses communicating with suppliers and the public. Tesco also use the telephone to communicate this is also needed when using the Internet. 6. Tesco organisational structure Tesco operate a hierarchical structure, which is where there are lots of different layers or levels.

With management at the top then the department managers, supervisors/line managers and sales staff would make a basic structure. A hierarchical structure can have many levels. Businesses that employ a lot of staff or are a public limited company, they often have a hierarchical structure this is sometimes so big and has many levels they are broken down into different functional areas i. e. Finance, Administration, Human Resources and many more. All employees in the structure are controlled by the people on the level above them e. g. sales staff and department managers.

Tesco have an autocratic management style. This means that the manager of the business makes all the decisions and they are mostly obeyed although employees tend to be less motivated in the workplace. This could be a disadvantage to tesco because if staff motivation is low then moral is low and staff may not want to work in that environment any more and leave the company. As for the organisational culture of tesco I would say that tesco had a role culture because it is best suited to hierarchical structures and where every employee has there own role to do this also involves a clear chain of command.

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