As I read the Coca-Cola ad, the first thing I notice is the word “America” because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people.
This also makes the advertisement seem more friendly in a sense, meaning its light hearted, because when an ad speaks to a specific group of people the others who aren’t a part of that group see it feel left out in a sense and may not even read it. The advertiser may have made the word “America” bigger than the picture of the Coke bottle smaller they wanted to grab the attention of America, not just Coca-Cola customers. By doing such a task Coca-Cola could easily gain more customers and also keep the customers they do have, or get them to buy even more products, all because they appealed to such a huge group of people.
The advertisement uses such a language and text that is so attractive, meaning it’s pleasing to the eye, maybe even the soul. I believe the ad had a great way of words such as when it said “But America is more than a place of much beauty. It’s a place for good times. ” I enjoy this quote because it’s totally easy to agree with, America is a beautiful place but having a good time in a beautiful place is just something everyone will enjoy. It also has a smooth rhythm and tones that make it an easy read, almost smooth enough to read it twice!
The ad also gets a little personal and uses example such as “your team is winning” or “a late night movie you can enjoy a thousand times”. I believe using relatable examples like that are a major attribute to selling any product, because the reader can picture themselves with the product and also choose right then and there whether this product is meant for them or not. After the ad speaks on the things that America is known for or that we enjoy it throws its product in the midst of it.
When an advertiser does this it almost puts the product right in your hand and gives you the choice to put it down or keep it. Its presentation is pretty straight forward, given that it is from an older advertisement it is in black and white, so I feel like the meaning of the words are not being taken away on the count of colors. Colors are a way to catch one’s attention, which should be appealing to the eye, for example bright colors that look good together, color such as brown or a dull red aren’t very appealing, but they can be depending on what is being sold.
Some words and phrases in the advertisement could help me specify the age group, education level, socioeconomic background of the audience. The age group I’d suggest would be about young adult and older, because I couldn’t imagine this ad being aimed at anyone under 16. I couldn’t see such thing because they haven’t lived long enough, in the ad it says, “It’s a trip down a dirt road in a beat up old jalopy. ” a jalopy is an old school car built back in the day, even a little before my time.
It was an old-style class stock car racing in America, there for maybe that was aimed for an older audience that would bring back memories to them. I honestly don’t sense a certain education level besides if you are too young to read. The ad isn’t a scholarly article so it’s not hard to read from higher level education. There is also no specific or specified socioeconomic group there were no details in the ad that pointed to any specific group which means that this ad is for sure aimed at anyone and everyone. In the paragraph where the writers say “in fact, all of the good things in this country are real”.
I believe the point that was trying to be made is that Coke is real, it’s not anything made up, and its real meaning it was natural, not artificial. Natural, meaning like it was built up over time. The sentence prior to the one above, infers that Coca-Cola is the real thing, real flavor, almost “too good to be true” in a sense. A few lines down the writer say that they point to all the “real things” in their other advertisements. I believe this means they give real life examples, situations, or scenarios that Coke could be applied to or with.
The real things are meaningful, and they say that you can even discover these things without even seeing a single commercial or Coca-cola. So I feel like Coca-Cola is refraining from being selfish and making it all seem like it’s all about them and just them throughout the whole advertisement. The last line of the advertisement is speaks on “looking up”, I have a feeling of understanding this to mean like lighten up. Usually when people look up maybe at the sky they are finding a release of maybe relief, and maybe in this ad it’s a release of refreshment or satisfaction.
They could possibly be saying it in reference to looking up as in, taking in the positive things because everything is going to get better from here. Letting go of negativity is a good way to define “looking up” in the advertisement. Reading this article definitely makes me want to buy Coca-Cola, and I personally do not prefer Coke. The words were really inviting and pleasing to read. I even enjoy reading it over and over again to find references. Coca-Cola could easily be named “America Favorite Beverage” or something of that such, maybe that’s exactly why the word was so large in font.
January 9, 2018
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