Cadbury’s origins go back over a hundred years. John Cadbury first started selling tea and coffee in 1824 in Birmingham. Cocoa and initially incidental, became Cadbury’s main business within a few years. Overtime Cadbury’s popularity drove the company in to success. In 1969 Cadburys merged with Schweppes originating from 1783 when Jacob Schweppe perfected his process of manufacturing mineral water in Geneva. Since then the company has expanded internationally to become the leaders in sugar confectionery.

Cadbury Trebor Bassett the largest wing of the company based in Bournville merged with the well known companies Trebor Mints and Bassett’s in 1990 to form the UK based stronghold Cadbury Trebor Bassett. Aims of the Business: Like all businesses Cadbury’s also has aims to help them plan and set targets for what they want to achieve. These aims that Cadbury Trebor Bassett abide by not only concern its welfare but also concern the welfare of the business but also concern the affects of its existence to the local community and environment.

These aims play a major role behind the success of Cadbury Trebor Bassett. It is vital that Cadbury’s strictly adhere to these aims in order to receive maximum results. By donating to charities Cadbury’s helps various causes based around various people whether it is national or international. By carrying out actions of this sort the business gains popular support from the community thus helping the company gain popularity in the local environment. Cadbury is dedicated to ensure that all of its products are of a high standard.

They constantly experiment with their existing brands improving the quality as well as venturing in to different areas to create chocolate with newer combinations, thus creating a wider variety of high quality confectionery available to the consumers. It is also important that Cadbury’s ensures that whilst it produces its products there is a minimal effect on the environment. To ensure that there is little or no effect to the environment and that the quality of life is not lost for the residing community Cadbury’s has its own set of strict regulations.

Cadbury’s also strictly abides government principles for businesses to ensure that all activities are lawful and do not create a hazard for the consumers. Objectives: In order to achieve the aims and high standards that Cadbury’s has set it they have a set of measurable objectives. These Objectives set targets and challenges for the business as well. Their objectives are separated in two sections as the aims. The first section is the core objectives and the second set being the secondary objectives. The core objectives are things that must be achieved in order to survive as a business.

The secondary objectives revolve around methods of enhancing the services that the business provides in order to succeed. It is very important that Cadbury’s attains these targets that they have set in order to not only survive but survive as a successful business. It is the aims and objectives of a business that gives it its individual quality and purpose of existence “together to create brands people love”. Without achieving or even having aims would result in the business being a complete failure in all aspects.

It is essential for Cadbury’s to achieve the standards they have set or even excel were possible in order to attain its name as a successful business within the market and the consumers. Amongst these various types of ownerships listed Cadbury’s has been through various types of ownerships. Originally when Cadbury’s started life in 1820’s it was a sole trader business owned by John Cadbury. Soon after that it developed into a partnership between John Cadbury and his sons. Overtime popularity has forced the small family business to expand in to the massive Company it is today.

Cadbury is currently serving as a Public Limited Company. The company has a board of 11 members heading it towards success. The PLC status also allows the public to become shareholders within the company. This also means that should the business fail to succeed only the amount invested by a shareholder will be at stake. This makes it a safer environment for the general public to be involved with. The selling of shares is not limited just to the general public but also includes the employees giving them a chance to invest.

This in simpler terms means that shareholders have a limited liability. The Public Limited Company is the largest sort of business that is available. Although Cadbury’s is now in the higher rankings of various types of businesses there are also some disadvantages to it. PLC’s are often far too big meaning it is a very difficult task for senior members of staff to have an employer and employee relationship. This not only affects those employed within the company but often severs links between the general public/consumers.

For a company like Cadbury it would a better to have several managers allocated to one section of the organisation to ensure the relationship is always present. This helps the productivity of the company improve and create a better working environment. The Board of executives is made of 11 members. Amongst the 11 members there is a Chairman, Chief Executive Officer and a Deputy CEO, Chief Human Resources Officer, Chief Financial Officer, Chief Legal Officer and 5 non executive board members.

Together this team of 11 people are responsible fro the companies welfare in all aspects. Here are some diagrams describing the organisation used within Cadbury Trebor Bassett. Cadbury’s location in Birmingham came after the success of John Cadbury’s corner shop business. Of course it was his younger son George Cadbury’s introduction of the cocoa essence in 1866 and the introduction of the Cadbury’s Dairy Milk bar in 1897 which drove the company to its success. The demand for quality chocolate outgrew the small corner shop business. This meant that a larger complex was required.

The 26 acre land which lay 4 miles outside Birmingham was chosen. There a factory was built and a small Quaker community was established. Thus Bournville began its life. In order to remain successful within the competitive market of confectionery Cadbury Trebor Bassett is required to constantly improve existing product as well as introduce new products. The business is also required to promote its products via media publicity and offer schemes such as its current scheme, which allows children to exchange chocolate wrappers for school sports equipment.

Cadbury’s location in Bournville allows the company to present and publicise it self via attractions such as Cadbury World and Cadbury Learning Zone. This gives the company a more strategic position within its competing market as its location Bournville is the first of the factories, which was used to create the large confectionery industry the company, is today. The company’s location is also famous for its history and the fame, which it gained with George Cadbury’s recipe for success.