Company’s Advertisement Examples
Another common technique used by advertisers is to compare two different people one that is using the product being advertised, who is usually happy, pretty and enjoying themselves. The other person will be using something else and will look sad, disappointed and lonely. We all obviously prefer to be the happier person so we buy the product. Adverts have to appeal to a certain audience for their products to be sold. Companies have to schedule their adverts at the best time they think their target audience will be watching. For example you will mainly find toy adverts on in between childrens’ programmes because the toy adverts are aimed at children and they are the one’s who will be watching the television at that time. Although the children aren’t the one’s who would buy the product, their parent’s would, advertisers have to make them appeal to parents too so a lot of adverts make out the product is good for your child or healthy or educational and will keep them busy for hours.
Another example is adverts, which are shown in between sports programmes. Companies know that men are more likely than women to be watching the football so it is unlikely you will find make up adverts in between the football because men are less likely to be interested in these products. It will be more likely to see beer or shaving foam adverts because these are products that will grab mens’ attention.
There are a few advertisements with celebrities in them to make the product more appealing. For example Jennifer Aniston advertises hair products and Michael Owen advertises cereal. They use celebrities because people recognize them and admire them. A lot of people are likely to buy the cereal that Michael Owen advertises because he is a very well known footballer who is talented and skilful. The advert is trying to say if you buy the product you can become as famous and talented as Michael Owen. Celebrities are admired by a lot of people so people would want to use the same product they are using.
Companies spend a lot of money advertising. One advert could cost over one million to put on the television. But on the other hand the company will probably make a profit out of advertising because millions of people are likely to see the advert and buy the product/s being advertised. Many companies own more than one product, for example the Coca Cola Company also own the drinks Fanta and Sprite so there isn’t a competition between the products. Another example is Walker’s crisps who also own the crisps Monster Munch, Quavers and several other crisp products so their buyers have a whole range to choose from which brings in more money but also more pretence of competition.
There are some adverts which have to be banned because they are illegal or indecent. For example all cigarette adverts have been banned from the television because it was basically encouraging people to kill themselves. Alcohol adverts aren’t allowed to show the great effects of their products because alcohol is also a product that can kill people or lead to addiction and adverts may encourage people to do this.
There are so many places in the media to advertise. I think the most powerful place to advertise is on the television because you can see and hear everything and everything is in motion like in real life and not still like in posters or magazines. People can relate to it and are more likely to pay attention to them. I think one of the worst places to advertise would be on the radio because we can’t see what the product looks like or what colour it is so we wouldn’t recognize it in a shop. Public transport is also a good place to put up adverts because people travelling would look and see their surroundings making advertising more cost effective. But on the other hand you couldn’t reach a target audience on the tube because of the diversity of people.
Advertising is a good way to inform people what is available to buy and if there where no adverts we wouldn’t know what to buy or we would end up buying the same products and not trying anything different. But on the other hand adverts can encourage us to buy things that we don’t need because they make the product look or sound really good and a lot of the time the product isn’t as good as advertisements make them out to be. For example ‘Oil of Olay’ face cream claims it can give you younger looking skin which would appeal to a society which places great importance on youth.