Business Unit – Aims and Objectives

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

McDonald’s Corporation is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.

[1] McDonald’s is one of only a handful of brands that command instant recognition in virtually every country of the world. McDonald’s began with one restaurant in the US in 1955 and today there are more than 30,000 restaurants in 119 countries, serving around 39 million people every day – making McDonald’s by far the largest food service company in the world. [2] In 1974, McDonald’s opened its first restaurant in the UK. Today more than 2.

5 million people in this country place their trust in McDonald’s every day – trusting the Company to provide them with food of a high standard, quick service and value for money. [3] Sainsbury’s: J Sainsbury plc is the parent company of Sainsbury’s Supermarkets Ltd, commonly known as Sainsbury’s (also Sainsbury and JS), the third largest chain of supermarkets in the United Kingdom. The group also has interests in property and banking. Sainsbury’s was founded in 1869 by John James Sainsbury and his wife Mary Ann (ni?? e Staples), in London, England, and grew rapidly during the Victorian era.

It grew to become the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and its heyday was during the 1980s. As a result of being complacent during the 1990s, Tesco became the market leader in 1995, and ASDA became the second-largest in 2003, demoting Sainsbury’s into third place. [1] J Sainsbury plc is a leading UK food retailer with interests in financial services. It consists of Sainsbury’s Supermarkets, Sainsbury’s Local, Bells Stores, Jackson’s Stores and JB Beaumont, Sainsbury’s Online and Sainsbury’s Bank.

It employs around 150,000 people. Our objective is simple; to serve customers well and thereby provide shareholders with good, sustainable financial returns. We aim to ensure all colleagues have opportunities to develop their abilities and are rewarded for their contribution to the success of the business. Our policy is to work with all of our suppliers fairly, recognizing the mutual benefit of satisfying customers’ needs. We also aim to fulfill our responsibilities to the communities and environments in which we operate. [4]

Get help with your homework


image
Haven't found the Essay You Want? Get your custom essay sample For Only $13.90/page

Sarah from CollectifbdpHi there, would you like to get such a paper? How about receiving a customized one?

Check it out