Amazon. co. uk is famous for selling books but the turn over wasn’t making enough profit, but now they sell other stuff like from cameras to coffee machines, exercise videos to Elvis CDs, they say there’s something for everyone. They also enable independent sellers to sell new and used items on their website via Amazon. co. uk Marketplace. Within Amazon. co. uk you are able to use a variety of resources to help you make your choice, this including customer reviews and personal recommendations.

The Amazon Associates program was the first online affiliate program of its kind when it launched in 1996. Today, it is the largest and most successful online affiliate program, with over 1,000,000 members world-wide Customer Focused – Amazon seeks to be the world’s most customer-centric company, a place where people can find and discover anything they might want to buy online. Previously Amazon only sold books, music and toys, as they found out that they weren’t even breaking even so they decided based their company solely on the customers needs.

Relentlessly the company focused on offering a unique service for each customer. Amazon claims and wants to be the world’s most customer centric company, this is the principle under which they operate to achieve their mission. Below you can see that Amazon was ranked the most successful cyber retailer last year and has the biggest turn over compared to other online companies. Innovation – a service which Amazon provides to its customers is an unparalleled online shopping experience which requires being constantly innovative.

Amazon operate a hug market, that leads to customers spending billions each year on books, music, DVDs, software, PC ; video games and electronics. As they provide an excellent service more and more clients are shopping with Amazon. The reason why Amazon is superior to its revels is because Amazon offers its customers with the latest technology and world-class fulfillment capabilities. Ownership – another why Amazon is so successful at what they do is that they claim to think like the owners, they claim that their employees have a stake at their success in this business.

Restricted stock units are awarded to everyone who is hired to promote a sense of ownership, focus activity on critical business issues and this is rewarded in a long-term success. High Hiring Bar – Amazon say that they are looking for more talented individuals who are capable of thinking of the bigger picture as the end result would help Amazon to innovate in different categories. This could result in Amazon reaching into a new market and new product and service, this would expand the business and help them shape into the ever-changing industry.