For the business I created, I devised a Marketing scheme for my DVD/Game shop called first view, located on 147 high street north, using a combination of successful techniques and personal adjustments to achieve my goals below The competition will consist of the Blockbusters on barking road, Game station, and small local businesses along the high street I intend to use my advantages to either absorb them or divert their customers to my business, to achieve this I will use my marketing and advertising techniques for greater promotion, the details of which are located further in the coursework.
Marketing Marketing is the means a company earns income, spends the income for its greater benefits, adapting to the market, the way a business stays afloat, manages capital and advertises its product(s) the heart of every business and helps every business out do its opposition Marketing Mix For the Price, place, product and promotion showing the strategies and marketing of First view 1. Place-knowing that this can make or break a business, I’ve decided to place the first shop on 447 high street north, knowing the flux of
potential customers in the area, near existing rental shops which may be a gamble but placing my business in an existing market ensures customers, but requires more ways to attract customers from the existing branches of other businesses. Product-First views primary product will be DVD’s of Games and films, at competitive price ranges to local shops, and is the mainframe of the business. Promotion-the corporation mentioned earlier will support each other with inter corporate vouchers, posters and other in store advertisements, helping the members of the corporation.
Being a DVD/Rental business I acknowledge it will have a single main product, and product pricing will be of paramount importance, requiring to be competitive against well established brands in the area, and offering new possibilities for the customers as that will give us the upper hand in the business, and cannot allow any long term mistakes The first branch will be run by the manager, with four employees that take 4 hour shifts, with two 4 hour shifts making up the day, they will be responsible for the condition of the store, as well as serving customers and putting new products on the shelves
Target Market The Rental business will be targeted at two specific groups, as the games section will be used mostly by children and teenagers, while the DVD/Rental side of the business will rely on middle aged Customers This is addressed in the questionnaire below, as well as analysis of which sections are popular with the customers, allowing the purchase of more films in that genre for the specific market.