Rapid advances in information technology have led to many new forms of communication. The most important of which has been the continual growth in the development of the personal computer, both in business and at home. Along with the dramatic increase in the use of PC’s has come the internet which allows almost instant contact between businesses world wide, fax machines which enable text documents to be sent from one business to another, mobile phones and lap top computers which allow work to be carried out from almost any location.
PC’s can also be linked within companies (intranet) this means that all users can have access to relevant information at the same time. In addition to all of the above new technologies there are the more traditional forms of communication, which still have their place in today’s business. Communication such as Face to Face, in writing via letters, memos etc. The advantages of these more traditional methods of communication are that they offer the personal touch to the customer.
It is important that all functional areas with in a business communicate with each other. For example take a section of the NHS, The Paediatric Wing of the L; D Hospital. This includes four wards, which operate 24 hours a day 7 days a week. The employment structure is as follows: (see spider gram on following page). All of the departments must communicate amongst themselves and with each other in order that the paediatric wing runs efficiently and that patients receive the best possible care.
We all rely on Doctors and consultants to make accurate diagnosis. The Dr’s rely on their medical secretaries to document and forward their diagnosis on to the relevant people. All medical students rely on the more senior doctors for support. All doctors rely on the nurses to carry out basic care, medication and treatments necessary to patients well being, student nurses rely on senior nurses to aid and support them while they are training.
All medical staff rely on pharmacy to organise, check and distribute medication to nursing staff for administration, on porters to ferry patients to and from theatre, x-ray and other departments and to collect urgent specimens, on lab technicians to carry out accurate testing on specimens and relay urgent results, on domestic staff to maintain hygiene standards on the wards and on clerical staff to input accurate data and maintain clerical needs of the wards. Clerical workers rely on IT departments to maintain services so that they can carry out their duties efficiently and so it goes on.