Brand Building and Loyalty

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I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration. I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

In this study we try to explore the concept of Brand building and loyalty in emerging economies in a holistic context. The main focus of the research is on the multinational companies. The research also analyses many aspects of brand building and tries to gauge its effect in the multi national companies. The study focuses on the case of Huawei Technologies Limited and the industry in which multinationals operate. Finally the research describes various factors which are responsible for the brand loyalty and building in emerging markets, the multinational companies and mainly focusing on the Huawei Technologies Ltd.

The aim of the study is to investigate the dynamics of brand building and loyalty in the emerging economies and to analyze the industry in which multinationals operate. This study will evaluate the branding implication for various segments of these companies in context of industry life cycle and appraise critically the relevant brand building framework for multinational corporations operating in the emerging economies. Companies are now close to achieving a strong sense occurred overseas, especially in a changing country.

However, the latest round of financial crisis, leverage spectacularly in the world economic system of buyers. The consequences of these spectacular results is that there is not assured market for their future buyers, so they are not very good at predicting long-term development. Therefore, the study focusing on the brand building and loyalty and commitment in the markets that are emerging will be to the construction of a buyer’s market there will be crucial to the companies who want to do their efforts in these unstable circumstances.

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