Apple is one of the top most companies of the world for its brand equity which is from the days of McIntosh computers; Apple is known to be a brand with promise. Apple’s retail stores ensure high quality customer experience as they provide direct contact customers service with knowledgeable staff which increases brand awareness. Besides, Apple’s stores are one of the most profitable in terms of sales.
The SIS which is the operating system of Apple Phone is a respected mobile littoral because of its flexibility and speed. The user interface is fantastic as result if customer start using an phone once they get addicted to its ease of use. Strong marketing and advertising teams which indicates that marketing is one of the strongest functional areas Apple has. It can sell pricier products, build superior stores (they are more or less built to achieve marketing goals) and advertise their products in a compelling manner.
High price is the major weakness of Apple because there is a strong completion in arrest now, and the consumer of Apple products can easily obtain the similar function products by its competitors such as Samsung in a lower price. There are unnecessary restrictions on the Apple Phone out of the box such as there is no Bluetooth, expandable memory is absent, and battery is non removable battery which is not good this is because phone are very expensive therefore with such a high priced phone customers expect more features from the phone.
The less market share Apple has, the less it can influence its potential customers and persuades them into using Apple’s closed ecosystem products. Opportunities (external) Threats (external) Apple’s market share will be increase due to high demand of pad and pad mini in tablet market and this will help company to use as competitive advantage. PI SOOT Analysis By harangue pod touch, phone and pad by developing the platform named dad advertising.
Increasing demand for cloud based services which indicate that apple could expand TTS range of cloud services and software as the demand for cloud-based services is expanding. Samsung is the only one who provides application processors to Apple and it has asked to pay higher price for it. It should be asked Apple to pay more because there are no feasible substitutes who could provide Apple to application processors. Moreover android SO is the main competitor for sis in mobile device market. The domination of Android decreases sis power over influencing consumers to Join Apple.
The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position. The popularity of pod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. Competitors’ moves in online music market. Apple faces threat from online music stores, such as Amazon, Wall-Mart.