Animal Farm & Propaganda

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Propagandaideas or information used to deliberately help or hurt a cause
Name callinglinking negative words or phrases with an opposing person, group, or cause to persuade an audience to reject something, based on emotional response to words rather than on careful consideration of facts
Glittering generalitieslinking positive, general, and commonly accepted words (“love,” “family,” “democracy”) with a person, group, or cause to make an audience approve without careful consideration

Euphemismssubstituting words or phrases with softer, more palatable ones to generate a more positive response or to mislead intentionally (“senior citizen” for “old person,” “collateral damage” for “civilian casualties”). This is accomplished by using words that are bland and euphemistic.
Transferconnecting the authority or prestige of certain images, people, or symbols we respect and revere to something he/she would have us accept (a product, an idea, another person, etc)
Testimonialusing well-known personalities to endorse a person, group, or cause whether experts on the subject or not
Plain folksby using this technique, speakers attempt to convince their audience that they, and their ideas, are “of the people.” Trying to convince an audience that someone is “one of them The device is used by advertisers and politicians alike.
Bandwagonclaiming that an audience should do something because “everybody else is doing it.” The basic theme of this appeal is that “everyone else is doing it, and so should you.”
FearWarning an audience that something horrible will happen to them if they dont take certain action. Disaster will result for the audience if they do not follow a particular course of action, By playing on the audiences deep-seated fears, practitioners use this technique hope to redirect away from the merits of a particular proposal and toward steps that can be taken to reduce the fear.
Old MajorKarl Marx
Mr. JonesCzar Nicholas II
Moses the RavenOrganized religion
Sugarcandy MountainHeaven
NapoleonJoseph Stalin
SnowballLeon Trotsky
Napoleons dogsKGB (Stalins Secret Police)
Animal FarmSoviet Russia
People who followed Marxs thinkingSocialists
MollieVain and Selfish Russians who didnt care about the Russian Revolution
SquealerPropaganda/ Pravda (Russian propaganda newspaper)
execution of animalsStalins great purge
BoxerDedicated working class that supported Stalin
BenjaminSkeptical people in Russia and outside Russia
AnimalismCommunism
SheepIgnorant working class that blindly followed Stalin
Animal FarmSoviet Russia
1stcommandmentwhatever goes upon two legs is an enemy
2nd commandmentwhatever goes upon four legs, or has wings, is a friend
3rd commandmentno animal shall wear clothes
4th commandmentno animal shall sleep in a bed
5th commandmentno animal shall drink alcohol
6th commandmentno animal shall kill any other animal
7th commandmentall animals are equal
“I will work harder”one of Boxers mottos, served as propaganda because it uses transfer and testimonial in influencing the other animals to work harder like Boxer.
“Napoleon is always right”one of Boxers mottos, served as propaganda because it uses glittering generalities and testimonial to convince the other animals that napoleon is always right.
“Four legs good, two legs bad”a slogan of the sheep that served as propaganda by using bandwagon convince the animals that they animals are better than humans.
“Four legs good, two legs better”a slogan of the sheep that served as propaganda by using repetition to get the animals to know that humans and pigs are better than them.
7 commandmentsfoundation of Animalism, yet when they are broken, it demonstrates the move to a more communist structure where Napoleon becomes dictatorial.
“Surely, comrades, you do not want Jone to come back?”Fear propaganda Squealer uses on the other animals (ch. 5).
The poem “Comrade Napoleon” Minimuss poem where he talks about Napoleon sleeping in the stallPlain folks propaganda (ch. 8)
“Thanks to leadership of Comrade Napoleon, how excellent this water tastes.”Glittering generalities from the cows (ch.8)
Calling snowball a criminal and blaming him for all bad things that happen on the farmName-calling (beginning in ch. 5)
“it had been found necessary to make a readjustment of rations (Squealer always spoke of it as a “readjustment,” never as a
“reduction”)”
Euphemisms – “readjustment” of rations, not a “reduction” (ch. 9)
“I will work harder” motto to get the animals to work as Boxer did.Transfer
Singing “Beasts of England” – everyone wants to be a part of the rebellionBandwagon
The strong, dedicated, and loyal cart-horse who naively trusts the pigs to make all his decisions for him.Boxer
The pig who spreads Napoleons propaganda among the other animals.Squealer
The poet pig who writes verse about Napoleon.Minimus
The often drunk farmer who runs the Manor Farm before the animals stage their Rebellion and establish Animal Farm.Mr. Jones
The long-lived donkey who believes that life will remain unpleasant no matter who is in charge. Of all of the animals on the farm, he alone comprehends the changes that take place, but he seems either unwilling or unable to oppose the pigs.Benjamin
The tame raven who spreads stories of the paradise to which animals supposedly go when they die.Moses
The prize-winning boar whose vision of a socialist utopia serves as the inspiration for the Rebellion, but he dies three days after sharing his vision with the other animals.Old Major
The intelligent, passionate, and eloquent pig who challenges Napoleon for control of Animal Farm after the Rebellion, but is eventually chased away and blamed for all bad things that happen on the farm.Snowball
A good-hearted female cart-horse who often suspects the pigs of violating one or another of the Seven Commandments, but repeatedly blames herself for misremembering them.Clover
The pig who emerges as the leader of Animal Farm after the Rebellion.Napoleon
She hides during the Battle of the Cowshed and loves ribbons and sugar cubesMollie
Napoleon takes the nine puppies away from their mothers and ______ them to be his personal security force.Indoctrinates
The number of letters Boxer is able to learnFour – A, B, C, and D
The name of animal heaven promoted by Moses the RavenSugarcandy Mountain
Napoleon renames Animal Farm _____ in his toast at the end of the novelThe Manor Farm
Why does Napoleon feel his is dying after he drinks the whiskey?Hes hung over after drinking whiskey
The animal discovers the truth about Boxers destination when the pigs load him into a cart claiming that he is being taken to a doctor.Benjamin
One of the human traditions that the animals used to celebrate their victoriesA ceremony with awards
According to Old Major at the beginning of the novel, the cause of all the animals problems isMan (who is the only animal who produces nothing but consumes what animals produce)
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