Analyse Consumer Behaviour for Specific International

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Education: People who is studying in whichever educational level. Religion: All religions Lifestyle: The goal market is for the people who are in the capability to buy the product and earn at least the minimum salary. Geographic: the neighborhoods that have capability to consume the product out of the total area of China have listed as km. Culture and Consumer Research The government’s policy on the economy is favorable for business conditions; China is open to foreign markets and investors and also gives and offer good opportunities as long as the investors treat well the workers.

Chinese government considers Australia as good country with a stable economy and also thinks the Australians are organized, clean and open mind to work with other cultures. Family structures and decision makers in Chinese families For instance the father is still the maintainer, provider and protector of the family. He may still have a final say in the important matters concerning his children but no longer does the man of the house enjoy absolute control over his family members.

The children of today’s Chinese family are more or less free to choose the career they ant to pursue but are required to consult their elders for advice. The father of the house is also responsible for housing and educating his children up until the time of their marriage. Once married the children move into their own homes. Traditionally married couples would also stay with the parents of the groom for a short while before moving out into their own homes. A unique phenomenon of the Chinese family is the one child policy that has been enforced by law in the country.

This policy was introduced as a means of controlling the rapidly growing population and to intro the draining of the country natural resources. In the rural areas the families are given some exceptions especially if their first born is not a boy. The one child policy geared towards controlling the population outburst has had widespread effects on the marital relations between couples along with the status and prospects for women in society. Analyses Consumer Behavior for Specific International Markets By notational 989 Values and beliefs Confucianism is part of the ancient tradition upon which Chinese culture is derived.

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