To provide a systematic method to monitor and track the level of engagement and satisfaction the alumni body has for USD. Survey will provide more than a simple percentage satisfied, it will provide diagnostic information about what is driving satisfaction and engagement, where there are strengths and weaknesses, and what level of engagement the alumni are reporting. The data would be broken down and analyzed by segment (class year, geographic location, activity level, etc. ).
On an on-going basis (biennially), this measurement tool will provide USD and the Alumni Association with a solid, fact-based means of identifying where progress is being made and where deficiencies need to be addressed. Method: Online survey conducted by sending an email invitation to email addresses of USD alumni. Survey would be conducted on a biennial basis. Survey window would be open for approximately 2-3 weeks when alumni could respond and provide their ratings. Rather than expend resources to develop a survey tool, the Alumni Office will contract with a professional, independent organization utilizing an existing survey.
The use of the independent organization will give additional weight to the survey. Using a survey that has been developed over the past decade by alumni professionals around the country will help with benchmarking toward the development of best practices. Identifying trends and motivators will help target programming and communications more effectively, deepening the level of engagement with alumni. Sharing this data with administrators, faculty, and other staff across campus will help in the effort to increase awareness of, and build support for, alumni engagement efforts.
January 9, 2018
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