Advertising Assignment

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In the advert the women are at a summer university learning about baby care. Nora said, “He was right”. Meaning that the teacher was right when he said that, the only beauty secret as regular cleansing with Ivory Soap. She also said what about older woman using the soap? And the answer – anyone can because of how pure and mild the soap is on the skin. The message that comes across about woman is they are obviously there to look after the babies and care of the men, and of course to look after the home. The men in the advertisement are there to teach women about soap and teach them about baby care. The message coming across about men is they are the dominant specie the more clever gender and basically more important than women.

I think it is significant that the baby is a boy because in the picture the baby holds a photo of a college girl and the speech mark above saying “honest – I taught this college girl how to be lovelier.” This is saying that the baby boy only maybe a few years old taught a fully grown woman how to be even lovelier. This is obviously stating that a baby is already more clever than the woman. Back when this advert was made men were sexist to women, and so I think boys would always be used in adverts because it shows how much more important they are. If the baby were a girl in the advertisement it would probably make the advert seem less relevant.

At the time woman would maybe just of taken it in that men were more important than them an so here job was to bring up the babies and care for the men. I think they would probably want to go out and learn for themselves about caring for babies and also maybe they wanted to become more independent. Today woman have much more rights and power so they would say that this advert is very sexist and they would say they are just as important as men if not more.

The second advert that I am studying is a recent Tesco advert from the television. Where the target audience is slightly older adults from 30+. In this advert the setting is at an airport and the story is that a security guard stops a man. The guard then searches his bag which is full of Tesco items, then the mother in law comes along and says it’s cheaper to buy the necessities in England then abroad. The role of the man in the film is in a way overpowered by the mother in law. It’s the usual storyline of the Tesco adverts to have the mother In law to be picky because that is usually the target audience of Tesco’s.

The role of the security guard is typical of what they are like in real life. He cannot understand what the man is trying to say and easily gets confused. The mother in law then comes along and straitens out the situation straight away. The mother in laws role in the advert is almost exact to what real mother in laws are like. She is very picky and pointless by taking a suitcase full off Tesco products to go on holiday.

The role in all of the Tesco adverts are the exact same for the mother in law (grandparent) she always get what she wants and is lazy and very devoted to having everything made by Tesco. In all of the Tesco adverts I think that they are trying to put the adverts like what its like for the viewers watching. So when they see it they either laugh or think “oh yeah” that’s happened to me before. Therefore becoming more interested in the product.

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