Activities of Asda and Ashley Cash and Carry

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Asda and Ashely Cash and Carry Belongs in the tertiary sector. The main activity Asda is retailing, but Asda has also other activities and one of them is issuing contracts for groceries, some to be manufactured under the name of Asda. Asda is continually negotiating with major food manufacturers such as Heinz, Mc Vities, Birds and Eye. The Label George for Asda does the manufacturing of garments. Asda provides also other services such as banking, insurance, travel etc. The sales assistant of Asda and Ashely Cash and Carry re-stock the shelves with food, magazines, newspapers, vegetables etc, which they sell to the customers. The staff also cleans up the shop after their customers have left the shop.

Asda’s and Ashley Cash and Carry’s Stakeholders A stakeholder is the name for a group or individual who has an interest in or is affected by the business, this can include anyone, such as the staff, customers, managers, owners, government etc. Asda has two main types of stakeholders, these include:

1. Internal Stakeholders

Internal stakeholders are normally part of the business, they include: Staff – the staff are the main part of the business as they run it and control most aspects of the business. The interest of the staff is to have a well-paid, secure job. Employees are stakeholders in Ashley Cash and Carry because the employees help the business by making sure every customer is satisfied. The interest of the staff in Asda and Ashely Cash and Carry is the employment.

The staff’s objectives are to serve customers in the friendliest way they can, also they want to produce the best goods so they will be careful when handling goods. Over a period of time, the staff would like to see extra holidays and generous fringe benefits such as a Christmas bonus, birthday bonus, etc. The only way they would change their expectations would be if there was either poor management in which they would complain to someone as high up the chain of command as they can, also if there was quiet an aggressive area and the customers were to start getting violent, the staff should expect some protection, e.g. security guard.

The staff do have conflicting views with other stakeholders but normally just the management or shareholders, they can sometimes disagree with the managers because the business may be generating much profit and they don’t receive anything extra but most of the time they will be kept happy as the management can rarely afford any strikes, revolts, etc. Directors – at the start of the business, the directors would have wanted the business just to survive so they can be sure to not lose their investments. Now the business is up and running properly, they want to have good returns on their investments by decreasing costs and maximising profits. The main interest of the director is the employment.

The Directors objectives are to steer the business in the right direction and make sure it is profitable, they can also vote on who is the managing director and help debate on important issues with the business. Over a period of time, the directors would like to see the business expand and use their good investments to do so, with this backing, the business will be able to rely on the directors as a first option for a loan, etc. as they will have good be receiving good dividends if the business is successful.

The Directors expectations will be the business succeeding and giving good returns on their investments, but if the business ever starts to decline or lose sales, the Directors will lose interest and be less willing to invest more. The shareholder of Asda chooses the directors of Asda. Shareholders – the shareholders are the founding financers of the business; the business can acquire more over time if it ever needs to. The shareholders want a good return on investments, maximum short-term profits and valuable long-term growth. Shareholders are the owner of the company so their interest is that the company makes profit so they don’t lose their invested money.

Shareholders objectives are to invest as much capital as they can into the business so when it starts generating profit, they will have large claims. Over a period of time, the shareholders would love to see a growth in their shares, even an increase as little as 10% is still a fair amount, which will keep them very happy. The shareholders expectations first off will be that the business does not lose their investment, if the business makes profit, they will expect good returns on their shares and they would most probably like to keep them and speed up the businesses growth so they could receive even larger returns or their investment. The shareholders can disagree with internal stakeholders usually managers or directors when they are not generating enough profit and they could pull their investment out they can do this by selling their shares.

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