My interpretation of this brief is that I am to look at the prospects of success that a new retail outlet has in my area (Cumbria). In order to assess the prospects of a fictional retail outlet it is necessary to create a business plan as would be the case with a real business. A business plan must include information and analysis of the following:I n which Cumbrian town a new retail outlet would have the best chance of success. Including an analysis of the advantages and disadvantages of locating a new retail outlet in a number of Cumbrian towns specific to the market in which the new retail outlet will be in.

Research ~ the desk and field research that is required in order to assess the prospects of success for the new retail outlet n the Cumbrian town which will have been determined by the location part of the business plan. Results ~ an analysis of the information obtained by the research part of the business plan. A breakdown of how this information this information depicts the prospects that a new business would have in the area in which the research was conducted.

How they suggest the business would be best market orientated in terms of marketing. Business Organisation ~ an analysis of the how the business would be best owned, run and controlled. This part of the business plan will consider the advantages and disadvantages of many different business organisations. Marketing ~ which products, pricing strategy or promotion would be the allow the business best to succeed. It will also consider how the locating of the business would allow the business best to succeed.